Skip to main content

Global Digital Content Revenue will Exceed $180 Billion

As more digital content migrates to online platforms, the trend moves away from content ownership and towards content access. It also means that the device on which you pay for the content may not be the device where you primarily access that same content.

The value of digital content transactions paid for by telecom service provider billing is expected to reach $47 billion by 2020 -- that's more than four times 2015 results of just under $11.3 billion, according to the latest worldwide market study by Juniper Research.

Exploring Digital Content Payment Options

According to the study findings, Apple’s decision to test telecom carrier billing in Germany and Russia is likely to drive a substantial number of new deployments in the medium term.

The move will be essential if Apple is to monetize unbanked owners of refurbished mobile devices in emerging markets, who would otherwise be limited to paying for content via iTunes gift cards.

Mobile network service provider billing solutions could be a key means of monetizing content purchased within an array of environments, including connected cars and for in-flight infotainment.

However, the research found that the operator practice of setting daily or monthly carrier bill spend limits at a low level to minimize exposure to fraud or compensation claims was counterproductive.

"If you have a daily spend limit of $20 in place, consumers are severely constrained in the amount of content they can purchase, particularly given the fact that many content bundles – such as Clash of Clans gems bundles – are priced at close to this level," said Dr. Windsor Holden, head of forecasting and consultancy at Juniper Research.


Online Payment Market Development

Meanwhile, Juniper analysts believe that even though other online payment types -- such as PayPal -- were likely to experience significant growth, the majority of payments (69 percent by value in 2020) would continue to be made via bank debit and credit cards.

Juniper claimed that this would also remain the case for purchases made on mobile devices, with consumers increasingly using smartphones and media tablets to pay for higher-value content which is subsequently consumed on connected TVs or video game consoles.

Overall, Juniper Research estimates that digital content revenues will increase from just under $140 billion worldwide in 2015 to $180 billion in 2017.

Popular posts from this blog

GenAI Revolution: The Future of B2B Sales Apps

When B2B buyers consider a purchase they spend just 17 percent of that time meeting with vendors. When they are comparing multiple suppliers‚ time spent with any one salesperson is 5 or 6 percent. Self-directed B2B buyer online research has already changed procurement. IT vendors are less likely to be involved in solution assessment. Now, more disruptive changes are on the horizon. By 2028, 60 percent of B2B seller work will be executed through conversational user interfaces via Generative Artificial Intelligence sales technologies -- that's up from less than 5 percent in 2023, according to Gartner. Generative AI Market Development "Sales operations leaders and their technology teams must prepare for the convergence of new forms of artificial intelligence, dynamic process automation, and reinvented deal-planning activities that will transform the sales function," said Adnan Zijadic, director analyst at Gartner . According to the Gartner assessment, Generative AI (GenAI) s

GenAI: A New Era in Business Transformation

The advent of artificial intelligence (AI) has ushered in a new frontier of innovation, with Generative AI (GenAI) at the forefront. At the brink of this revolution, it's crucial to understand the current GenAI adoption and its implications for commerce worldwide. A recent poll conducted by Gartner provides valuable insights into this emerging trend and the potential upside opportunities. Generative AI Market Development The poll, which included 1,419 executive leaders, indicates a significant shift in the corporate world's perception and adoption of GenAI. The data reveals that 45 percent of respondents are currently piloting GenAI, while another 10 percent have put it into production. This is a substantial increase from a similar poll conducted in March and April 2023, where only 15 percent were piloting and 4 percent were in production. GenAI is no longer a mere buzzword; it has become a strategic focus for organizations worldwide. As Frances Karamouzis, VP Analyst at Gartne

Industrial and Manufacturing Technology Growth

In an evolving era of rapid advancement, market demand for innovative technology in the industrial and manufacturing sectors is skyrocketing. Leaders are recognizing the immense potential of digital transformation and are driving initiatives to integrate technologies into their business operations.  These initiatives aim to enhance efficiency, reduce costs, and ultimately drive growth and competitiveness in an increasingly digital business upward trajectory. The industrial and manufacturing sectors have been the backbone of the Global Networked Economy, contributing $16 trillion in value in 2021. Industrial and Manufacturing Tech Market Development   This growth represents a 20 percent increase from 2020, highlighting the resilience and adaptability of these sectors in the face of unprecedented challenges, according to the latest worldwide market study by ABI Research . The five largest manufacturing verticals -- automotive, computer and electronic, primary metal, food, and machinery -