Skip to main content

More Pay-TV Providers in Europe Offer Streaming Video

Streaming video entertainment services, such as those available from Netflix and Amazon, have already had a significant impact on the pay-TV sector in North America. As a result, European pay-TV operators that witnessed this disruption are eager to consider options that would enable them to transform their business.

Amazon Video has announced it will be launching its Amazon Streaming Partners Program (ASPP) in Europe. Amazon operates a platform business model for video; it provides flexible video entertainment services to consumers and content rights holders, plus it's already present in every part of the value chain.

Amazon is becoming a credible and more direct competitor to pay-TV service providers, despite not competing with core live content, according to the findings from the latest market study by Analysys Mason.

Pay-TV Market Development in Europe

This platform business model allows video content owners to offer their own subscriptions through Amazon Video, instead of building their own independent subscription video on demand (SVoD) service.

"With the launch of the streaming partners program, Amazon is now offering a content proposition that is much closer to that of traditional pay-TV providers, and at a lower price," said Martin Scott, principal analyst at Analysys Mason.


Amazon is becoming a credible and more direct competitor to pay-TV, despite not competing with core live content, according to the findings from the latest market study by Analysys Mason.

This offering could help pay-TV service providers respond to disconnection trends among Millennials. Case in point: Ofcom's annual Communications Market Report from 2015 identified that 50 percent of UK video consumption among consumers aged 16 to 24 was on-demand.

European Market Opportunities for SVoD

Analysys Mason anticipates that such viewing patterns will spread to the wider population over time. However, according to their assessment, traditional pay-TV providers have one advantage. Amazon will still lack a presence in the live sports market, which limits its ability to become an total pay-TV service.

The partners program has successfully brought on board over 30 percent of all SVoD services available within the U.S. market to date -- and now the potential for Amazon to partner with European pay-TV SVoD providers is equally significant.

Analysys Mason has recently published a report about the launch of Amazon Streaming Partners Program and Amazon Video Direct that assesses the likely impact of these launches on the pay-TV industry.

Popular posts from this blog

Digital Identity Verification Market to Reach $16.7B

As more enterprise organizations embrace the ongoing transition to digital business transformation, CIOs and CTOs are adopting new technologies that enable the secure identification of individuals within their key stakeholder communities. A "digital identity" is a unique representation of a person. It enables individuals to prove their physical identity during transactions. Moreover, a digital identity is a set of validated digital attributes and credentials for online interactions -- similar to a person's identity within the physical world. Individuals can use a 'digital ID' to be verified through an authorized digital channel. Usually issued or regulated by a national ID scheme, a digital identity serves to identify a unique person online or offline. Digital Identity Systems Market Development Complementary to more traditional forms of identification, digital identity verification systems can enhance the authenticity, security, confidentiality, and efficiency of

Software-Defined Infrastructure: The Platform of Choice

As more organizations adapt to a hybrid working model for their distributed workforce, enterprise CIOs and CTOs are tasked with delivering new productivity-enabling applications, while also seeking ways to effectively reduce IT cost, complexity, and risk. Traditional IT hardware infrastructure is evolving to more software-based solutions. The worldwide software-defined infrastructure (SDI) combined software market reached $12.17 billion during 2020 -- that's an increase of 5 percent over 2019, according to the latest market study by International Data Corporation (IDC). The market grew faster than other core IT technologies. The three technology pillars within the SDI market are: software-defined compute (53 percent of market value), software-defined storage controller (36 percent), and software-defined networking (11 percent). "Software-defined infrastructure solutions have long been popular for companies looking to eliminate cost, complexity, and risk within their data cente

Global Pandemic Accelerates the Evolution of Transportation

Given the current trends across the globe, organizations that depend upon the continued growth of personal vehicle ownership will need to consider a plan-B scenario. While some companies will be able to adapt, others may find that their traditional business model has been totally disrupted. According to the latest worldwide market study by Juniper Research, Mobility-as-a-Service (MaaS) will displace over 2.2 billion private car journeys by 2025 -- that's rising from 471 million in 2021. Juniper believes that for MaaS to enjoy widespread adoption, subscription or on-the-go packages need to offer a strong combination of transport modes along with feasible infrastructure changes, high potential for data collection and low barriers to MaaS deployments. Mobility-as-a-Service Market Development The concept of MaaS involves the provision of multi-modal end-to-end travel services through a single platform by which users can determine the best route and price according to real-time traffic