Skip to main content

Consumer Tech Spending will Reach $3.4 Trillion in 2020

All this week, industry analysts and numerous other attendees will arrive in Las Vegas to participate in CES 2017. It's the annual event where people come from all over the world to learn about the latest tech gadgets. Truly, there's many parts of the industry that are still growing.

Consumer spending on digital devices, services, and content will reach $3.4 trillion worldwide in 2020, rising 4.7 percent annually from 2015, according to the latest worldwide market study by International Data Corporation (IDC).

Their forecast is from a newly launched research program, "Consumer Spending Priorities: Tech and Services," which provides a holistic view of all related spending across the consumer electronics sector.

Consumer Electronics Market Development

That said, the share of consumer digital spending on devices will fall from 28 percent in 2015 to only 22 percent by 2020, while consumer spending on digital content will rise at a rate of 12.6 percent.

However, digital services will maintain its 61 percent share of overall consumer digital spending by growing 4.9 percent annually during the forecast period.

While total consumer digital spending is going up, the nature of the spend is changing. For example, just as consumers shift spending towards digital content, consumers worldwide are moving digital spending towards online media and away from entertainment devices.

Consumer spending on online media will grow 12.6 percent from 2015 to 2020. Spending on digital communications devices and services will grow at a mere 1.6 percent annual rate as consumer spending on voice services, both fixed and mobile, declines in absolute terms from 2015 to 2020.

"Clearly the value of the devices is derived primarily as conduits for the content and services that they transport and the applications that they enable," said Jonathan Gaw, research manager at IDC.

Outlook for Global Consumer Electronics Trends

Much of the change in consumer spending categories is being driven by regions outside of the United States, where the shift among spending categories continues but is largely complete and the share of spending by solution type is largely stable.

In developing countries, however, consumer spending on digital content and services -- versus consumer electronics devices -- is still gaining, while online media spending also increases in wallet share.

IDC will host an analyst briefing and breakfast at CES on January 5, 2017. They'll explore the consumer digital transformation journey and provide details on how connected cars, augmented and virtual reality, and wearables will contribute to new experiences.

Popular posts from this blog

Virtual Reality Market Set to Reach $100 Billion

Virtual Reality (VR) market growth is now finally coming to fruition. Thanks to current actions and market momentum, VR is approaching what can be considered critical mass. And, not a moment too soon. This growth momentum comes from new hardware and content releases, accelerating enterprise value recognition, and a significant metaverse wild card that could potentially lift adoption and usage. According to the latest worldwide market study by ABI Research, over 85 million VR Head Mounted Displays (HMDs) will be shipped in 2027 across consumer and enterprise segments, creating a $100 billion VR market that includes hardware, software, and services. Virtual Reality Market Development "Expectations have been high in VR for years, and even decades, without notable growth to show. That growth is finally coming over the next five years," said Eric Abbruzzese, research director at ABI Research . The barrier to entry is lower than ever, all while content performance and user experien

Human Resource Transformation Enabled by IT

Many senior executives are taking a proactive approach to digital business transformation in order to achieve their strategic goals. Delivering revenue growth and profitability is now imperative for every function, including Human Resources (HR). The top 3 priority HR technologies this year are skills management, learning experience platforms, and internal talent marketplaces, according to the latest worldwide market study by Gartner. "With a tumultuous global economy, HR technology leaders face a balancing act in 2023," said Sam Grinter, director at Gartner . "Leaders must anticipate greater levels of accountability and demand for measurable outcomes to justify new technology investments." HR Transformation Market Development Forty-four percent of HR leaders report driving better business outcomes is their number one strategic priority for HR technology transformation over the next three years. Growth in headcount and skills (26 percent) and cost optimization (17 p

How Savvy Pioneers Lead the Future of Work

Hybrid and fully remote work are inevitable in the Global Networked Economy where high-performance talent demands flexibility from employers. To enable these progressive work models, organizations are investing in a wide range of technologies to support more agile types of employment.  According to the latest worldwide market study by International Data Corporation (IDC), leading organizations will spend nearly $1 billion on the Future of Work (FoW) in 2023 -- that's an increase of 18.8 percent over 2022. Future of Work Market Development "Work models continue to evolve, but 37 percent of decision-makers in a recent global survey note that Remote and Hybrid work models will be an embedded part of accepted work practices, supported by a continued shift to the cloud, increasingly instrumented and interconnected physical workplaces, and intelligent digital workspaces," said Holly Muscolino, group vice president at IDC . According to the IDC assessment, organizations must mak