Skip to main content

How Personal Assistants will Transform Our Experience

When smartphones are combined with cloud services, the converged capabilities are truly remarkable. And, cognitive computing and machine learning are enabling a new era of communication. By 2019, 20 percent of all user interactions with a smartphone will take place via virtual personal assistants (VPAs), according to the latest market study by Gartner.

Gartner's annual mobile applications survey found that 42 percent of respondents in the U.S. and 32 percent in the UK used VPAs on their smartphones in the last three months. More than 37 percent of respondents (average across U.S. and UK) used a VPA at least one or more times a day.

"The role of interactions will intensify through the growing popularity of VPAs among smartphone users and conversations made with smart machines," said Annette Zimmermann, research director at Gartner.

Personal Assistant Market Development

Apple 'Siri' and Google 'Now' are currently the most widely used VPAs on smartphones. Fifty-four percent of UK and U.S. respondents used Siri in the last three months. Google Now is used by 41 percent of UK respondents and 48 percent of U.S. respondents.

Gartner analysts believe that VPA usage will accelerate as they add many new features -- including integration for business services, further language support and appear across more devices.

Today, VPAs are fulfilling simple tasks such as setting the alarm or retrieving information from the web, but in the near future these systems will be able to deliver more complex tasks, such as completing a transaction based on past, present and predicted context.

This trend is also intensified by the acceleration of conversational commerce, but voice is not the only user interface (UI) for VPA use. In fact, Facebook Messenger is allowing users to interact with businesses to make purchases, chat with customer services and order Uber cars within the app.

Moreover, Tencent's WeChat generates over $1.1 billion in revenue by offering its 440 million users an all-in-one approach, letting them pay their bills, hail cabs and order products with a text message.

China represents the most mature market by far, where the increased dominance of messaging platforms is causing the traditional app market to stall. This trend is continuing to grow, not only among consumers but also among businesses or in the prosumer context.

"We expect AI, machine learning and VPAs to be one of the major strategic battlegrounds from 2017 onwards, and make many mobile apps fade and become subservants of VPAs," said Ms. Zimmermann.

Outlook for Virtual Personal Assistants

With a predicted installed base of about 7 billion personal devices, 1.3 billion wearables and 5.7 billion other consumer Internet of Things (IoT) endpoints by 2020, Gartner says the majority of these devices will be designed to function with minimal or zero touch.

By 2020, Gartner predicts that zero-touch UIs will be available on 2 billion devices and IoT endpoints. According to the Gartner assessment, interactions will move away from touchscreens and will increasingly make use of voice, ambient technology, biometrics, movement and gestures.

Smart location-aware mobile apps -- using contextual information -- will be a key factor as a voice-driven system's usability increases according to how much it knows about the user's surrounding environment. VPA technology, natural language processing and deep machine learning experts will enhance the user experience.

Popular posts from this blog

How the COVID-19 Pandemic Advanced Telehealth Adoption

The global COVID-19 pandemic has accelerated digital transformation across many industries. As an example, consider the healthcare sector. Some routine medical situations can be diagnosed and resolved online. While the trend was already in motion long before the pandemic arrived, the adoption of telehealth increased rapidly in 2020. Around the world, many governments responded to the disruption and inaccessibility of healthcare facilities by loosening previous regulations and restrictions on the practice of telemedicine apps, and teleconsultations. This decision resulted in the mass adoption of these medical services among patients and providers. According to the latest market study by Juniper Research, telemedicine will save the healthcare industry $21 billion in costs by 2025 -- that's rising from an estimated $11 billion in 2021. This increased app usage represents an anticipated growth rate of over 80 percent in the next four years. Telehealth Services Market Development The co

Worldwide Semiconductor Demand will Accelerate in 2021

The technology sector is a key driver of the U.S. economy. Therefore, components like semiconductors play an important role in America's future. The 'CHIPS for America Act' is a new law that calls for incentives on domestic semiconductor manufacturing and investments in research and development. But these renewed efforts will require years of ongoing commitment. Meanwhile, despite the impact of the COVID-19 pandemic, the semiconductor market performed well in 2020. However, new demand by industry was uneven throughout last year due to global lockdowns, remote working adoption, and shifts in consumer and commercial buying behavior. Worldwide semiconductor revenue grew to $464 billion in 2020 -- that's an increase of 10.8 percent compared to 2019, according to the latest market study by International Data Corporation (IDC). Semiconductor Technology Market Development IDC now forecasts that the semiconductor market will reach $522 billion in 2021, that's a 12.5 percent

Hyper-automation Propels Superior Business Process Redesign

When the world was disrupted by a global pandemic during 2020, many CEOs and their board of directors were consumed by reacting to immediate problems. Meanwhile, a few forwarding-thinking enterprise leaders also paused to invest in accelerating their prescient digital transformation agenda. What enables executives to envision an opportunity while others see only challenges? Strategic foresight, and a willingness to embrace the apparent changes that are transforming the legacy status quo. During this period of uncertainty, hyper-automation investment has gained new momentum. Hyperautomation is the application of advanced technologies that augment humans by helping to streamline processes in new ways that are significantly more impactful than the legacy approach. Hyperautomation Market Development The global market for technology that enables hyperautomation will reach $596.6 billion in 2022, according to the latest worldwide market study by Gartner. This is up from $481.6 billion in 202