Skip to main content

European Mobile Market Growth Transformation in Action

Consumer appetite for smartphones and mobile-first business strategies are likely to create ongoing demand for mobile communications infrastructure across the globe, but some markets that are already saturated will start to evolve and transform in the coming years. Market maturity creates new opportunity.

Western European mobility revenues are expected to reach $224.8 billion in 2017 -- that's a mere increase of 0.1 percent over 2016. Purchases of mobile hardware, software, and services are expected to grow more stably in 2019 and 2020, with a compound annual growth rate (CAGR) of 0.4 percent during the 2015–2020 forecast period and reaching $230.3 billion in 2020.

European Mobility Market Development

Mobile connectivity services currently represent almost 50 percent of European mobility spending, with consumer counting for more than 73 percent of this tech category. Hardware, driven by smartphones, follows, taking 42 percent of the mobility market in 2017, a share expected to decrease to 37 percent in 2020.

Software, although delivering just a tiny portion of the full mobility spending, will be the fastest-growing area, fueled by enterprise mobility management applications and mobile application development platforms, both expected to grow at a 19 percent 2015–2020 CAGR.

"A majority of European companies are still behind the curve in their adoption of mobility solutions but we believe 2017 will mark a turning point for many," said Angela Salmeron, research manager at IDC.


Companies will likely accelerate their mobile strategies. The digital economy is forcing companies to innovate and be more agile to market changes. The threat landscape and regulatory compliance, chiefly GDPR, is requiring security to be included in the early stages of any mobility initiative rather than being an afterthought.

Regarding the business sectors most likely to fuel new demand, banking, discrete manufacturing, and professional services will drive the European mobility market across commercial industries, counting for more than 35 percent of spending (excluding consumer) in 2017 and throughout the forecast period.

Outlook for Mobility Growth in Europe

When looking at growth rates, government, followed by utilities, will show the fastest growth with a 2015–2020 CAGR of around 6 percent. Consumer will be the only segment of this market with negative growth for the coming years (-1.6 percent 2015–2020 CAGR) -- negatively impacted by the expected decline in hardware purchases.

From a country perspective, the UK is the largest mobility market in terms of revenues, followed by Germany and France. The top 5 European countries (the U.K., France, Germany, Italy, and Spain) currently represent 73 percent of the mobility market. The Netherlands and Italy are expected to lead market growth in 2017. Nevertheless, when excluding consumer spending, Denmark, followed by the UK, will show the highest 2015–2020 CAGR (6 percent).

Popular posts from this blog

Digital Transformation Spending Reaches $1.8 Trillion

Ongoing investment in business technology will remain on track, despite concerns about the global economic outlook which continues to evolve in 2022. Enterprise CIOs and CTOs are focused on operational profitability and digital business growth goals that are enabled by strategic IT initiatives. Global spending on the Digital Transformation (DX) of business practices, products, and organizations is forecast to reach $1.8 trillion in 2022 -- that's an increase of 17.6 percent over 2021, according to the latest market study by International Data Corporation (IDC). Many anticipated DX investments will sustain this pace of growth throughout the 2021-2025 forecast period, with a five-year compound annual growth rate (CAGR) of 16.6 percent. Digital Transformation Global Market Development "IDC expects to see aggressive DX technology investment growth in 2022 following a minor slowdown during the pandemic period," said Craig Simpson, senior research manager at IDC . "As orga

Why Cloud-Native is The Future of IT Spending

The leading organizations that create a digital transformation plan will gain the most from their use of public cloud computing. However, some CIO and CTO leaders still struggle with how to build a modern cloud migration strategy. The worldwide cloud computing Infrastructure as a Service (IaaS) market grew 41.4 percent in 2021, to a total of $90.9 billion -- that's up from $64.3 billion in 2020, according to the latest market study by Gartner. "The IaaS market continues to grow unabated as cloud-native becomes the primary architecture for modern workloads," said Sid Nag, vice president and analyst at Gartner . Cloud IaaS Market Development Cloud supports the scalability and composability that advanced technologies and applications require, while also enabling enterprise leaders to address emerging needs such as sovereignty, data integration, and enhanced customer experience. In 2021, the top five IaaS providers accounted for over 80 percent of the market. Amazon AWS conti

Private 5G Networks and Enterprise Wi-Fi Converge

The global enterprise wireless networking market is evolving. Driven by a desire to take advantage of the available 6 GHz communications spectrum, with greatly improved broadband throughput and latency rates, more organizations may choose to adopt Wi-Fi 6E technologies. According to the latest worldwide market study by ABI Research, shipments of Wi-Fi 6E access points and routers will rise from 1.5 million units in 2022 to 5.2 million units by 2024. Wireless spectrum expansion is just one facet of the commercial wireless network market transition, as the technology of Wi-Fi customer premise equipment will be upgraded once again with Wi-Fi 7 (IEEE 802.11be standard) devices. Enterprise Wireless Network Market Development "The adoption of Wi-Fi 7 access points will accelerate following the protocols standardization in 2024, and just two years later, most 6 GHz enabled access point shipments will be supporting Wi-Fi 7," said Andrew Spivey, industry analyst at ABI Research . Anot