Skip to main content

Line of Business Leaders Drive Digital Transformation

Digital transformation requires savvy talent. That's why more Line of Business (LoB) leaders are adding business technology experts to their staff -- independent of the traditional IT department. Senior executives cite the need for specialized skills, faster response times and predictable business outcomes.

But while lines of business have autonomy to make technology decisions, they continue to collaborate with the corporate IT organization. Forty percent of business respondents to a recent survey said that their department works jointly with CIOs and CTOs to determine the solutions they'll deploy.

Digital Transformation Market Development

Executives from finance, marketing, sales, logistics and other departments play an increasingly central role in the evaluation, purchase and deployment of technology solutions, according to the latest market study by CompTIA.

"CIOs and CTOs remain involved in the process, as their expertise and experience are valued," said Carolyn April, senior director at CompTIA. "But business lines are clearly flexing their muscles. It's another strong signal that technology has shifted from a supporting function for business to a strategic asset."

Among the 675 U.S. businesses surveyed by CompTIA, 45 percent said that ideas about technology come from different areas of the organization, and 36 percent said more executives are involved in the decision making. Moreover, 52 percent used business unit budget to pay for technology purchases.

LoB leaders are also staffing their departments with specialists, such as data scientists and business analysts, software developers and social media experts. This shift in talent development and digital growth agenda influence is impacting the IT channel -- vendors, distributors and solution providers.

"The amount of green-field, untapped space for business is huge," April continued. "But lines of business have little knowledge or interaction with the IT channel. It's incumbent on the channel to get their faces in front of line of business leaders."

Furthermore, LoB leaders are driving the trend of adopting more public cloud-based offerings, which can be self-provisioned quickly by software developers. For that reason, CompTIA believes that legacy IT channel partners need to package what they sell differently.

Business Technology Procurement Trends

"They need to speak the language of business, because this new generation of buyers doesn't want to hear about the technical implications of their purchases," April explained.

According to the CompTIA assessment, IT channel partners need to position themselves as consultants and service providers who can help LoB customers make informed decisions about what they buy.

Popular posts from this blog

Software-Defined Infrastructure: The Platform of Choice

As more organizations adapt to a hybrid working model for their distributed workforce, enterprise CIOs and CTOs are tasked with delivering new productivity-enabling applications, while also seeking ways to effectively reduce IT cost, complexity, and risk. Traditional IT hardware infrastructure is evolving to more software-based solutions. The worldwide software-defined infrastructure (SDI) combined software market reached $12.17 billion during 2020 -- that's an increase of 5 percent over 2019, according to the latest market study by International Data Corporation (IDC). The market grew faster than other core IT technologies. The three technology pillars within the SDI market are: software-defined compute (53 percent of market value), software-defined storage controller (36 percent), and software-defined networking (11 percent). "Software-defined infrastructure solutions have long been popular for companies looking to eliminate cost, complexity, and risk within their data cente

Digital Identity Verification Market to Reach $16.7B

As more enterprise organizations embrace the ongoing transition to digital business transformation, CIOs and CTOs are adopting new technologies that enable the secure identification of individuals within their key stakeholder communities. A "digital identity" is a unique representation of a person. It enables individuals to prove their physical identity during transactions. Moreover, a digital identity is a set of validated digital attributes and credentials for online interactions -- similar to a person's identity within the physical world. Individuals can use a 'digital ID' to be verified through an authorized digital channel. Usually issued or regulated by a national ID scheme, a digital identity serves to identify a unique person online or offline. Digital Identity Systems Market Development Complementary to more traditional forms of identification, digital identity verification systems can enhance the authenticity, security, confidentiality, and efficiency of

Global Pandemic Accelerates the Evolution of Transportation

Given the current trends across the globe, organizations that depend upon the continued growth of personal vehicle ownership will need to consider a plan-B scenario. While some companies will be able to adapt, others may find that their traditional business model has been totally disrupted. According to the latest worldwide market study by Juniper Research, Mobility-as-a-Service (MaaS) will displace over 2.2 billion private car journeys by 2025 -- that's rising from 471 million in 2021. Juniper believes that for MaaS to enjoy widespread adoption, subscription or on-the-go packages need to offer a strong combination of transport modes along with feasible infrastructure changes, high potential for data collection and low barriers to MaaS deployments. Mobility-as-a-Service Market Development The concept of MaaS involves the provision of multi-modal end-to-end travel services through a single platform by which users can determine the best route and price according to real-time traffic