Skip to main content

How Virtual Reality Technology Gained New Momentum

Worldwide shipments of Augmented Reality (AR) and Virtual Reality (VR) headsets grew to 2.3 million units in 1Q17, according to the latest market study by International Data Corporation (IDC). With more products scheduled to ship in the second half of 2017, IDC is forecasting triple-digit growth for the full year.

VR represented more than 98 percent of headsets shipped during the first quarter. Within VR, about two-thirds of all headset shipments were screen-less viewers -- such as Samsung Gear VR and Google Daydream View. Tethered VR headsets, such as the HTC Vive, Oculus Rift, and Sony PSVR, accounted for one third of the market.

AR and VR Market Development

"The VR market is still very young and consumers seem to be taking a cautious approach," said Jitesh Ubrani, senior research analyst at IDC. "With plenty of headset options already in the market and even more coming soon, hardware isn't the issue."

According to the IDC assessment, the bigger challenge continues to be the slow growth in AR/VR video content that appeals to a mass audience, combined with the confusion associated with a lack of cross-platform support.


That being said, AR headsets saw year-over-year shipment growth of 77.4 percent as new products began shipping and existing headsets expanded distribution to additional countries.

Augmented reality headsets are still an emerging market, with the vast majority of products focused on getting hardware into the hands of software content developers.

Meanwhile, IDC expects that most people will experience augmented reality first through the cameras and screens of their existing mobile devices -- such as smartphones and/or media tablets.

Outlook for AR and VR Vendor Opportunities

Samsung continued to drive the highest shipment volumes in the market with its Gear VR headset. Samsung's large distribution network and its partnership with Oculus has allowed the company to take the lead.

Though Samsung was the only leading company to see an annual decline in shipments, IDC analysts expects this to be temporary as the decline was related to the absence of their Note line of phones.

Sony has only shipped its PlayStation VR headset for two quarters, but they have already found success. Sony controls its entire VR ecosystem, including the headset, game console, and content.

With motion controllers and outside-in (room based) tracking right out of the box, the HTC Vive has provided a high-end solution for those willing to pay a premium for the best experience.

Facebook was among the first premium products in the market with the Oculus Rift, though in recent months the company has faced a few challenges with retail space.

However, with the addition of touch controllers, improved room-scale tracking, and a price drop from $599 to $499, IDC believes Oculus will continue to provide a compelling alternative for VR enthusiasts.

Popular posts from this blog

Low-Code Software Tools Fuel Transformation

Many CEOs have shared their concern that the digital transformation apps backlog within their organization is causing delays in planned growth initiatives. Therefore, they're investing in new approaches to the challenge. The worldwide market for low-code software development technologies is forecast to total $26.9 billion in 2023 -- that's an increase of 19.6 percent from 2022, according to the latest worldwide market study by Gartner. "Business Technologist" roles and a growing number of hyper-automation initiatives will be the key drivers accelerating the adoption of low-code software technologies through 2026. Low-Code Software Market Development "Organizations are increasingly turning to low-code development technologies to fulfill growing demands for speed application delivery and highly customized automation workflows," said Varsha Mehta, senior research specialist at Gartner . Equipping both professional IT developers and non-IT practitioners -- e.g.

How Savvy Leaders Re-Imagine Work in 2023

As we look to the year ahead, there will be significant challenges and opportunities facing the Chief Human Resource Officer (CHRO) role. In order to be successful, savvy HR leaders must be prepared to take proactive steps that adapt and evolve. "HR leaders have faced an increasingly unpredictable environment amid many organizations mandating a return to office, permanently higher turnover and burnt out employees," said Emily Rose McRae, senior director at Gartner . HR Innovation Market Development One of Gartner's key predictions for 2023 is that the use of artificial intelligence (AI) and automation will continue to increase within the enlightened digital workplace. This transition will require HR leaders to develop new skills and competencies in order to effectively manage and lead teams that are increasingly relying on these enabling technologies. Additionally, HR leaders will need to ensure that their organizations are investing in the necessary infrastructure and re

Why Healthcare and Smart City Apps Drive 5G IoT

Fifth-generation (5G) wireless technology for cellular networks is a successor to fourth-generation (4G) wireless technology. By 2023, Juniper Research anticipates that there will be over 1 billion 5G connections globally. The technology will provide the data infrastructure for the advancement of wireless communications and for new developments in the Internet of Things (IoT) -- including smart cities and healthcare. 5G IoT Market Development According to the latest worldwide market study by Juniper Research, 5G IoT connections will reach 116 million globally by 2026 -- that's increasing from just 17 million connections in 2023. Juniper analysts predict that the healthcare sector applications and government or other smart city services will drive this outstanding 1,100 percent growth over the next three years. Juniper examined 5G adoption across key industry sectors -- such as the automotive, mobile broadband, and smart homes -- and forecasts healthcare and smart cities will accoun