Skip to main content

How Virtual Reality Technology Gained New Momentum

Worldwide shipments of Augmented Reality (AR) and Virtual Reality (VR) headsets grew to 2.3 million units in 1Q17, according to the latest market study by International Data Corporation (IDC). With more products scheduled to ship in the second half of 2017, IDC is forecasting triple-digit growth for the full year.

VR represented more than 98 percent of headsets shipped during the first quarter. Within VR, about two-thirds of all headset shipments were screen-less viewers -- such as Samsung Gear VR and Google Daydream View. Tethered VR headsets, such as the HTC Vive, Oculus Rift, and Sony PSVR, accounted for one third of the market.

AR and VR Market Development

"The VR market is still very young and consumers seem to be taking a cautious approach," said Jitesh Ubrani, senior research analyst at IDC. "With plenty of headset options already in the market and even more coming soon, hardware isn't the issue."

According to the IDC assessment, the bigger challenge continues to be the slow growth in AR/VR video content that appeals to a mass audience, combined with the confusion associated with a lack of cross-platform support.


That being said, AR headsets saw year-over-year shipment growth of 77.4 percent as new products began shipping and existing headsets expanded distribution to additional countries.

Augmented reality headsets are still an emerging market, with the vast majority of products focused on getting hardware into the hands of software content developers.

Meanwhile, IDC expects that most people will experience augmented reality first through the cameras and screens of their existing mobile devices -- such as smartphones and/or media tablets.

Outlook for AR and VR Vendor Opportunities

Samsung continued to drive the highest shipment volumes in the market with its Gear VR headset. Samsung's large distribution network and its partnership with Oculus has allowed the company to take the lead.

Though Samsung was the only leading company to see an annual decline in shipments, IDC analysts expects this to be temporary as the decline was related to the absence of their Note line of phones.

Sony has only shipped its PlayStation VR headset for two quarters, but they have already found success. Sony controls its entire VR ecosystem, including the headset, game console, and content.

With motion controllers and outside-in (room based) tracking right out of the box, the HTC Vive has provided a high-end solution for those willing to pay a premium for the best experience.

Facebook was among the first premium products in the market with the Oculus Rift, though in recent months the company has faced a few challenges with retail space.

However, with the addition of touch controllers, improved room-scale tracking, and a price drop from $599 to $499, IDC believes Oculus will continue to provide a compelling alternative for VR enthusiasts.

Popular posts from this blog

Mobility-as-a-Service Creates Disruptive Travel Options

Building on significant advances in big data, analytics, and the Internet of Things (IoT), more innovative transit service offerings aim to increase public transport ridership and reduce emissions or congestion within metropolitan areas. By providing these services through smartphone apps, the transit services also significantly increase user convenience, providing information on different human mobility offerings -- including public transport, ridesharing, and autonomous vehicles. Mobility-as-a-Service Market Development According to the latest market study by Juniper Research, Mobility-as-a-Service (MaaS) subscribers will generate $53 billion in revenue for MaaS platform providers by 2027 -- that's rising from $5.3 billion in 2021. Let's start with a basic definition. MaaS is the provision of multi-modal end-to-end travel services through single platforms, by which users can determine an optimal route and price. The study identified a monthly subscription model as key to incr

Hybrid Work: How to Enhance Employee Productivity

When you hire qualified talent for a key role and trust them to perform, you'll likely achieve the best outcome. Skilled and experienced people will deliver results, regardless of the challenges. That's a key lesson learned from the pandemic experience as most knowledge workers were asked to work from their homes. However, some resist returning to an open-plan office. It's unacceptable. Meanwhile, forward-thinking leaders decided a "return to normal" is undesirable, and in hindsight, everyone should aspire to be more accomodating than before. Therefore, location flexibility is okay. Hybrid Workforce Market Development How will people adapt to these changes? They'll apply the modern IT tools at their disposal. They'll learn new skills and thrive. Nearly 80 percent of employees are now successfully using online collaboration tools for work in 2021 -- that's up from just over half of workers in 2019, according to the latest market study by Gartner. This g

Robocall Mitigation Solutions to Halt Criminal Threats

If you answer the phone and hear a recorded message instead of a live person, it's likely a robocall. A robocall is a phone call that uses a computerized autodialer to deliver a pre-recorded message. In 2020, the U.S. Federal Trade Commission (FTC) received 2.8 million consumer complaints about robocalls. Offering solutions to robocalling and associated fraudulent business practices, computerized mitigation platforms are an integral part of the solution. Platforms that are focused on actionable systems to disrupt unsolicited and potentially criminal phone calls help telecom service providers and industry regulators. Issues of whether one-size-fits-all developments are sufficient to be effective across the spectrum need to be addressed, and whether a single telecom network operator working unilaterally with a third-party platform could compromise desired or mandatory industry-wide standards. Robocall Mitigation Market Development According to the latest worldwide market study by Jun