Following a disappointing year in 2016, when the Europay, Mastercard and Visa (EMV) payment cards market nearly came to a complete halt, ABI Research now expects that the market will bounce back this year with an anticipated annual growth rate of 4.6 percent. The EMV market problems began in 2016 with overstocking issues in the U.S., causing shipments to drop by 18 percent. Additionally, the market in China reached saturation and was further impacted by new legislation limiting the number of accounts one citizen is permitted to own at a singular bank. Both issues in China resulted in a card shipment decrease of 8 percent YoY. Global EMV Market Development All eyes are now firmly fixed on the U.S., China, and India, driven by an expectation that over 56 percent of all EMV cards issued globally in 2017 will be issued into one of these three countries. India will be one of the positive growth factors in the near-term future, currently in the early stage of EMV migration which will
TMT Market Research Summaries and Analysis