Skip to main content

How Wearable Technology Transforms In-Store Retail

The global retail sector has been greatly impacted by the shift to online eCommerce. That being said, remarkable in-store innovation continues to transform the retailer employee and customer experiences.

Retailers are beginning to use wearable technology to improve processes and customer satisfaction. Retailer wearables provide in-store employees with access to information such as stock levels, as well as to facilitate communication with team members.

This allows shopper requests to be resolved faster and ensures that the employee continues to interact with the customer, improving the overall shopping experience.

Retail Wearables Market Development

ABI Research forecasts enterprise retail wearable shipments will reach nearly 10 million in 2022, increasing from just 2 million in 2017 -- that's a CAGR of 38 percent.

This makes retail one of the fastest growing enterprise wearable verticals, with numerous devices improving store operations. Devices such as smartwatches, smart glasses, wearable cameras, wearable scanners, and hearables are all seeing an increase in adoption within the retail market.

"As online retailers are gaining in strength, the remaining physical stores are searching for ways to encourage customers to return and shop with them," said Stephanie Lawrence, research analyst at ABI Research.

Many different wearable devices are ensuring that customer requests are dealt with more quickly and more efficiently. Smartwatches provide workers with access to notifications about what work they should be completing, as well as information about product and stock.

Having this information in a quick and easy to access form allows a worker to rapidly resolve a customer’s query -- such as if an item is in stock and where it is located -- without having to leave the customers side and physically search for it.

Smart glasses with technologies such as GoInStore’s application allow in-store shop workers to connect to online customers, giving them the ability to demonstrate and describe all a product’s features, without requiring the customer to go to the store. This improves their satisfaction level, as it is a more convenient way to shop while still receiving the personal assistance they require.

Wearable cameras, such as those from Pinnacle Response, provide retail workers who experience robberies or threats of violence with a way in which to record interactions. These devices help to calm down potentially violent situations, as it alerts the potential criminal to the fact that their actions are being recorded, and if that does not work, then the recordings are used as evidence.

Hearables, such as Onyx by Orion Labs, allow workers to quickly communicate with colleagues, no matter where they are located, such as the stock-room, on the road, or in a different store, to ensure that customer requests are dealt with quickly.

Other devices, such as lone worker protection wearables from companies such as Skyguard, aren’t designed to improve customer satisfaction, but rather improve employee satisfaction, yet another important factor for retail companies.

Outlook for Retail Wearables Applications

These worker protection devices give retail workers who are alone, such as early in the morning, late at night, or when accepting deliveries, a way to record potentially dangerous interactions and/or call for help if required. Employees who feel safer on the job will stay on the job.

"Wearable devices are becoming a vital part of many enterprise verticals, and the retail sector is no different," concludes Lawrence. "Improving customer satisfaction with such devices will help to ensure that customers remain loyal and continue to shop in an in-store environment."

Popular posts from this blog

How to Drive Value Creation from Digital Business

Across the globe, many forward-thinking CEOs and CFOs continue to fund business technology investments that enable meaningful and substantive digital transformations, ahead of their industry peer group. That's why CIOs and other IT leaders must now accelerate the quest for value creation and drive digital growth from those ongoing investments, according to the latest market study by Gartner. "The pressure on CIOs to deliver digital dividends is higher than ever," said Daniel Sanchez-Reina, VP Analyst at Gartner . "CEOs and boards anticipated that investments in digital assets, channels, and digital business capabilities would accelerate growth beyond what was previously possible." Digital Business Market Development   CIOs expect IT budgets to increase 5.1 percent on average in 2023 -- that's lower than the projected 6.5 percent global economy inflation rate. A Gartner survey analysis revealed several ways in which CIOs can deliver "digital dividends&qu

Digital Transformation Investment at $3.4 Trillion

Business technology leadership matters. Across the globe, more leaders have been pursuing bold Digital Transformation (DX) initiatives with the goal of creating new sources of business value through digital products, services, and experiences. As an additional benefit, the COVID-19 pandemic revealed that digital transformation efforts improve an organization's resilience against global market disruptions. Global DX investment is forecast to reach $3.4 trillion in 2026 with a five-year compound annual growth rate (CAGR) of 16.3 percent, according to the latest worldwide market study by International Data Corporation (IDC). Digital Transformation Market Development "Despite strong headwinds from global supply chain constraints, soaring inflation, political uncertainty, and an impending recession, investment in digital transformation is expected to remain robust," said Craig Simpson, senior research manager at IDC . The benefits of investing in DX technology -- including aut

Artificial Intelligence for National Border Security

National border protection agencies are under pressure to provide the highest level of security in the face of growing threats, such as increasing illegal migration and international terrorism. Now, government agencies are embracing advanced border security technologies to aid in effectively and reliably securing national borders. These solutions look to detect and identify potential threats and prevent them from escalating to a point that may jeopardize security. Security Surveillance Market Development Traditional border security patrols and Closed-circuit Television (CCTV) surveillance systems aren't adequate protection, and agencies must increasingly deploy new solutions to stay ahead of criminals and other potential threats to ensure the safety of a country’s borders. According to the latest market study by Juniper Research, the value of the border security technology market will exceed $70 billion globally in 2027 -- that's rising from $48 billion in 2022. Growing by 47 p