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Medical Data Apps Drive Demand for Cloud Services

The healthcare sector was slow to adopt new technologies, including cloud services, according to the latest worldwide market study by Frost & Sullivan. That's about to change. Industry-wide demand to use health data to improve system efficiency, deliver value-based care and enable productive collaborations is driving new investment in cloud solutions.

At the heart of these innovations is a clear shift in healthcare provider attitude toward hybrid IT trends, with key decision makers now convinced that cloud computing environments could be more secure than on-premise infrastructure -- especially in terms of data back-up and disaster recovery.

Healthcare Enterprise Market Development

Frost & Sullivan finds that the global market for healthcare cloud computing -- revenue generated by cloud computing services offered to providers -- will be worth almost $10 billion by 2021, primarily driven by the need to store the exponentially increasing volume of healthcare data.

Their latest research analyses key growth opportunities, business models, challenges, drivers, and industry-specific solutions being introduced using cloud platforms. Market participants, buyer behavior, and customer expectations are also assessed.

"One major industry game-changer will be real-world data. The volume of unstructured medical and health data that is generated outside of clinical settings is growing exponentially, while the need for such data sets is even direr among providers, pharmaceuticals, medical technology vendors, governments, and university researchers, said Natasha Gulati, digital health research manager at Frost & Sullivan.

Furthermore, hospitals, physician practices, and other facets of the continuum of care will rapidly adopt cloud platforms to improve data and application access, enhance interoperability, and manage, store, and archive a wide range of health data for the enterprise. Applications that leverage patient information that is collated from and analysed at multiple points of care are an important growth opportunity.

Outlook for Cloud Apps in Healthcare Sector

"An increasing number of providers are opting to 'build versus buy' when it comes to their organizational applications. In the past few years there have been significant investments in internal apps that integrate with EHRs, with the United States taking the lead in this area," noted Gulati.

Platform as a Service (PaaS) offers greater control over custom apps developed by providers compared to Software as a Service (SaaS), while it reduces the costs as well as data location and ownership concerns associated with Infrastructure as a Service (IaaS).

According to the Frost & Sullivan assessment, increasing demand for mobile apps, from both clinical staff and patients, further fuels the need for custom software application development.

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