Skip to main content

Personal Computer Market Recovery Predicted in 2019

Across the globe, the demand for personal computers (PCs) has declined significantly over the last couple of years, as both consumers and businesses invest in other devices. According to one industry analyst, that historically bleak view may be coming to an end.

The worldwide PC market will likely experience a slight recovery in 2019, with shipments of desktops, notebooks and two-in-ones set for 0.3 percent growth -- that's after seven years of ongoing declines.

Personal Computer Market Development

The Asia-Pacific (APAC) region will be a key driver as vendors turn to the market in the face of falling demand within Europe and China. PC shipments to APAC will overtake those to Western Europe by 2021.

"Microsoft Windows 10 refresh will continue to be the main driver of commercial demand for PCs in 2019," said Alastair Edwards, chief analyst at Canalys. "This will be buoyed by strong economic performance and business spend in the United States, the largest PC market in the world, as well as a continued global push to upgrade on the back of heightened IT security concerns."

Furthermore, component supply constraints that have recently plagued the industry could improve. Intel has admitted that tight supply of 14-nanometer processors will delay many x86 PC shipments this year, while DRAM shortages will start to ease toward the end of 2018.

According to the Canalys assessment, the PC distribution channel has benefited substantially this year from Windows 10 refresh in the commercial space, both in terms of product sales but also through professional services opportunities around the complex Windows migration process.

Canalys believes that this scenario should continue into the first half of 2019.


The reality is, however, that this upside potential will not last forever. After some commercial growth this year, maintaining the same level in future will get much harder, particularly toward the end of 2019.

The most successful channel partners will focus on generating higher-value revenue streams around PCs, such as application consulting and managed desktop and subscription services for security.

This could lead to a potentially more profitable business opportunity for numerous vendors that have suffered many challenges during the PC market decline.

A Canalys survey of channel partners highlights some optimism, with 44 percent of APAC-based respondents expecting to see PC shipment growth in 2019, compared with 36 percent of EMEA-based respondents.

Asia Pacific will gain importance for the global PC vendors in all categories. The region's developed markets -- such as Australia, New Zealand, Japan and South Korea -- also offer growth in emerging segments such as gaming PCs and affordable Chromebooks.

Outlook for a PC Market Recovery

The service industries in the emerging markets of India, Indonesia, Philippines and Thailand will continue to deliver growth for PCs. The start-up culture in these markets has brought small and medium businesses (SMBs) to the fore, with PC vendors offering OPEX-based models that help control costs.

Due to the sheer number of such businesses, and their multi-faceted computing requirements -- which range from PCs to servers to cloud computing -- the importance of a capable channel partner cannot be understated.

Popular posts from this blog

How a Digital-First CEO Leads Transformation

Some leaders reject the notion that "wait and see" is the best response to disruptive change. Savvy senior executives are already driving digital business transformation throughout their organization in an effort to gain a bold strategic advantage. According to the latest market study by International Data Corp (IDC), Digital-First CEOs plan to drive at least half of their income from digital business products, services, and experiences by 2027 -- that's ahead of the market average of 39 percent. Driven by their response to the COVID-19 pandemic, these business leaders have changed how they think about the relationship between business and technology, and how they approach the next digital transformation era -- from scaling digital technology to guiding a viable digital business. Digital Business Market Development IDC defines digital business as value creation based on technology, which entails: 1) Automated customer-facing processes and internal operations; 2) Provision

Digital Solutions for Industrial & Manufacturing Firms

Executive leaders of fast-moving consumer goods (FMCG) are seeking guidance on how to apply new business technology in their manufacturing operations. CIOs and CTOs are tasked with gaining insight into the best solutions for digital transformation. ABI Research evaluated the impact politics, regulation, the economy, supply chain, ESG, and technology are having on FMCG, pharma, producers of steel, chemicals, pulp and paper -- as well as the mining and oil & gas sectors. Digital Transformation Market Development "Our assessment found that the FMCG sector is under pressure from all sides," says Michael Larner, industrial & manufacturing research director at ABI Research . Securing raw materials is challenging considering lockdowns in China and limited grain supplies from Ukraine. Supply shocks are raising input costs, and operating costs are rising with higher energy costs coupled with the pressure to pay higher wages and work sustainably. "We all hoped that with th

5G Fixed Wireless Access Revenue to Reach $24B

Available Internet access at an affordable cost is essential for everyone to participate in the Global Networked Economy. The deployment of fifth-generation (5G) wireless communications infrastructure is enabling the introduction of lower-cost broadband services in some markets. Fixed Wireless Access (FWA) allows mobile network operators (MNO) to deliver high-speed Internet connections in areas that have either insufficient or no prior wireline broadband access services. It's also used in urban, suburban, and rural areas where fiber optic communication is considered too expensive to install and maintain. With this new technology, MNOs have the potential to provide broadband capability at similar levels to fiber optic networks. Fixed Wireless Access Market Development Therefore, FWA can be used to supplement existing wired broadband Internet service offerings, provide additional broadband capacity, or act as a backup service for home or business applications. Although FWA is well es