Skip to main content

GPS and Internet of Things Enable New Tracking Apps

The emerging new applications of the global positioning system (GPS) and the internet of things (IoT) are only limited by a savvy vendor's imagination. Exploring the full potential of these enabling technologies is resulting in significant new upside revenue opportunities.

According to the latest market study by Berg Insight, the market for consumer GPS pet trackers and services in Europe and North America is forecast to grow from € 60 million in 2017 to reach about € 340 million in 2022.

GPS Tracking Market Development

The European market is slightly larger than the North American market. At the end of 2017, there were around 270,000 active pet tracking devices in Europe and 240,000 devices in North America.

The number of active pet trackers is estimated to grow at a compound average growth rate (CAGR) of 48 percent in Europe and 52 percent in North America, to reach around 1.9 million active units in each region at the end of the forecast period.

Annual shipments of pet trackers are estimated to grow from 180,000 units to 730,000 units in Europe and from 150,000 units to 820,000 units in North America between 2017–2022.

Pet locator devices address two major concerns for pet owners – preventing the pet from getting lost and helping the pet stay healthy. A recurring problem for pet owners is that pets sometimes run away.

By using a pet tracking device based on GPS and cellular mobile network technology, combined with a web application or smartphone software app, the pet can be located and brought back to the owner's home.

Several pet trackers now also include sensors for activity monitoring to provide health data and information on the pet’s wellbeing. The information can also be used to create an individual diet and nutrition plan.

The two leading vendors on the pet tracking market today are Tractive and Whistle Labs. Whistle Labs is only active in North America, while Tractive is mainly active in Europe. Whistle Labs was acquired by the major pet food manufacturer Mars Petcare in 2016.

Tractive has grown significantly in recent years and is now the largest vendor of pet trackers worldwide. Additional vendors of dedicated GPS pet tracking devices on the European and North American markets include CareWhere, Kippy, Pawtrack, Nuzzle, Pod Trackers, Suchmich and Wagz.

Outlook for GPS Tracker Application Growth

The potential market for pet trackers in Europe and North America is significant. There are close to 350 million cats and dogs in the two regions. North America is the largest region, where 66 percent of the households own at least one pet.

"A new generation of first-time pet owners is emerging that are more inclined to use technology and social media to share moments with their pets," said Martin B├Ąckman, IoT analyst at Berg Insight.

The pet tracking market is likely to show healthy growth in the next coming years thanks to better market visibility and on-going product development that drives down cost and size, as well as improves battery life.

Popular posts from this blog

Mobility-as-a-Service Creates Disruptive Travel Options

Building on significant advances in big data, analytics, and the Internet of Things (IoT), more innovative transit service offerings aim to increase public transport ridership and reduce emissions or congestion within metropolitan areas. By providing these services through smartphone apps, the transit services also significantly increase user convenience, providing information on different human mobility offerings -- including public transport, ridesharing, and autonomous vehicles. Mobility-as-a-Service Market Development According to the latest market study by Juniper Research, Mobility-as-a-Service (MaaS) subscribers will generate $53 billion in revenue for MaaS platform providers by 2027 -- that's rising from $5.3 billion in 2021. Let's start with a basic definition. MaaS is the provision of multi-modal end-to-end travel services through single platforms, by which users can determine an optimal route and price. The study identified a monthly subscription model as key to incr

Robocall Mitigation Solutions to Halt Criminal Threats

If you answer the phone and hear a recorded message instead of a live person, it's likely a robocall. A robocall is a phone call that uses a computerized autodialer to deliver a pre-recorded message. In 2020, the U.S. Federal Trade Commission (FTC) received 2.8 million consumer complaints about robocalls. Offering solutions to robocalling and associated fraudulent business practices, computerized mitigation platforms are an integral part of the solution. Platforms that are focused on actionable systems to disrupt unsolicited and potentially criminal phone calls help telecom service providers and industry regulators. Issues of whether one-size-fits-all developments are sufficient to be effective across the spectrum need to be addressed, and whether a single telecom network operator working unilaterally with a third-party platform could compromise desired or mandatory industry-wide standards. Robocall Mitigation Market Development According to the latest worldwide market study by Jun

Secure Digital Workspace Apps Enable the Future Enterprise

In early 2020, as the world responded to the COVID-19 pandemic disruption, many organizations were forced to rapidly transform their communications networks and IT infrastructure to support an unprecedented shift to remote work. Before the pandemic, approximately 38 percent of employees were remote full-time or had a flexible work arrangement where they split time between home and office locations. During the pandemic, the percentage of remote workers that CIOs had to support reached almost 72 percent. Future Enterprise Technology Market Development Enterprise leaders have been forced to adapt to a new state, shifting from traditional office-based operations to distributed workforce environments that must still provide the same level of connectivity, security, and efficiency across the organization. According to the latest worldwide market study by International Data Corporation (IDC), addressing connectivity across geographies and transforming networks to become more virtual and agile