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Shared Infrastructure Leads Cloud Expansion

The global cloud computing market is undergoing new significant growth, driven by the rapid adoption of artificial intelligence (AI) and the demand for flexible, scalable infrastructure.

The recent market study by International Data Corporation (IDC) provides compelling evidence of this transformation, highlighting the accelerating growth in cloud infrastructure spending and the pivotal role of AI in shaping the industry's future trajectory.

Shared Infrastructure Market Development

The study reveals a 36.9 percent year-over-year worldwide increase in spending on compute and storage infrastructure products for cloud deployments in the first quarter of 2024, reaching $33 billion.

This growth substantially outpaced non-cloud infrastructure spending, which saw a modest 5.7 percent increase to $13.9 billion during the same period.

The surge in cloud infrastructure spending was partially fueled by an 11.4 percent growth in unit demand, influenced by higher average selling prices, primarily due to increased graphic processing unit (GPU) server shipments.

A noteworthy aspect of this growth is the role of AI-related investments in driving both server and enterprise storage sectors. Despite some lingering caution regarding socio-political factors, the momentum in AI investment remains robust for 2024 and beyond.

This trend aligns with the broader industry shift towards AI as a Service (AIaaS), which is expected to see significant growth in the coming years.


The shared cloud infrastructure segment led the market expansion in the first quarter, reaching $26.3 billion -- that's a remarkable 43.9 percent increase from the previous year.

This segment now comprises 56.1 percent of total infrastructure spending, surpassing both dedicated cloud and non-cloud segments.

This shift towards shared infrastructure underscores the growing preference for flexible, scalable solutions that can adapt to rapidly changing business needs.

IDC now projects a 26.1 percent growth in cloud infrastructure spending to $138.3 billion for the full year 2024, with shared cloud infrastructure expected to grow by 30.4 percent to $108.3 billion.

These forecasts indicate a market that is not only growing but accelerating, driven by the increasing adoption of cloud technologies across most industries and regions.

IDC's forecast predicts a compound annual growth rate (CAGR) of 14.3 percent for cloud infrastructure spending from 2023 to 2028, reaching $213.7 billion by 2028. This growth trajectory suggests that the cloud computing market is far from saturation.

Several key trends will shape the cloud landscape:
  • The integration of AI capabilities into cloud services will continue to accelerate, offering new possibilities for automation, data analysis, and decision-making.
  • Organizations will increasingly adopt hybrid and multi-cloud approaches to optimize flexibility, reduce vendor lock-in, and address specific workload requirements.
  • The convergence of edge computing and AI will drive new use cases, particularly in IoT and real-time processing applications.
  • As environmental concerns grow, cloud providers and users will place greater emphasis on energy efficiency and sustainable computing practices.
  • With the growing complexity of cloud environments, there will be an increased focus on advanced security measures and compliance solutions to protect sensitive data and meet regulatory requirements.
Also of note, the cloud market presents significant growth opportunities for both established players and innovative startups. As organizations continue to digitally transform and leverage AI tools, the demand for advanced cloud infrastructure will increase.

Outlook for Cloud Computing Applications Growth

The cloud computing industry is at an inflection point, driven by Generative AI adoption and the need for flexible, scalable infrastructure. The data reported by IDC shows the market's upside potential while emerging trends point to continued innovation and expansion.

"Cloud infrastructure spending growth continues being driven by the explosion of AI-related investments, which not only impact servers but also started to have a positive influence on enterprise storage as well," said Juan Pablo Seminara, research director at IDC.

That said, I believe it's important to note that while this analysis is based on the most current observations, the cloud technology sector is inherently volatile. Organizations should conduct thorough research before making important strategic IT investment decisions.

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