The business technology market is in constant flux, but few shifts have been as profound and rapid as the rise of Generative AI (GenAI). For decades, business intelligence and analytics software have been about extracting insights from data, typically presented in dashboards and reports requiring human interpretation. However, a recent Gartner market study describes a future in which GenAI fundamentally redefines how organizations interact with and derive value from their data, ushering in a new era of solutions. Perceptive Analytics Market Development Gartner's latest prediction is stark: by 2027, a full 75 percent of all new analytics content will be contextualized for intelligent applications through GenAI tools. This signifies a seismic shift from static, descriptive analytics to dynamic, adaptive, and even autonomous decision-making systems. Georgia O'Callaghan, director analyst at Gartner , aptly notes that we are "moving from an era where analytic tools help busines...
TMT Market Research and Analysis