The U.K.-based Virgin Group said on Wednesday that it plans to launch its digital music service, Virgin Digital UK, on Friday, offering a library of over one million tracks for 79p ($1.42) each. The service was developed in-house, and will feature tracks licensed through U.S.-based MusicNet. In addition to permanent downloads, Virgin Digital will offer a basic subscription for 9.99 pounds ($18) per month and a premium version for 14.99 pounds ($27) per month. Virgin Digital will be promoted within all Virgin Megastores, which will also sell MP3 hardware compatible with the service from Samsung, Sony, Creative and iRiver; the service will not support Apple's iPod. The company also partnered with U.K. broadband provider Blueyonder, to offer free downloads and trial subscriptions to Virgin Digital. "With a strong music heritage behind us, as a record label and a retailer, Virgin has a huge advantage, and platform to launch a digital service that will become the ultimate destination to buy, stream, burn and enjoy the best the music world has to offer," said Virgin Group founder Richard Branson.
The subscription business model has been one of the big success stories of the Internet era. From Netflix to Microsoft 365, more and more companies are moving towards recurring revenue streams by having customers pay for access rather than product ownership. The subscription economy cuts across many industries -- such as streaming services, software, media, consumer products, and even transportation with the rise of mobility-as-a-service. A new market study by Juniper Research highlights the central challenge facing subscription businesses -- reducing customer churn to build a loyal subscriber installed base. Subscription Model Market Development The Juniper market study provides an in-depth analysis of the subscription business model market landscape and associated customer retention strategies. A key finding is that impending government regulations will make it easier for customers to cancel subscriptions, likely leading to increased voluntary churn rates. The study report cites the