The U.K.-based Virgin Group said on Wednesday that it plans to launch its digital music service, Virgin Digital UK, on Friday, offering a library of over one million tracks for 79p ($1.42) each. The service was developed in-house, and will feature tracks licensed through U.S.-based MusicNet. In addition to permanent downloads, Virgin Digital will offer a basic subscription for 9.99 pounds ($18) per month and a premium version for 14.99 pounds ($27) per month. Virgin Digital will be promoted within all Virgin Megastores, which will also sell MP3 hardware compatible with the service from Samsung, Sony, Creative and iRiver; the service will not support Apple's iPod. The company also partnered with U.K. broadband provider Blueyonder, to offer free downloads and trial subscriptions to Virgin Digital. "With a strong music heritage behind us, as a record label and a retailer, Virgin has a huge advantage, and platform to launch a digital service that will become the ultimate destination to buy, stream, burn and enjoy the best the music world has to offer," said Virgin Group founder Richard Branson.
Even the savviest CEO's desire for a digital transformation advantage has to face the global market reality -- there simply isn't enough skilled and experienced talent available to meet demand. According to the latest market study by IDC, around 60-80 percent of Asia-Pacific (AP) organizations find it "difficult" or "extremely difficult" to fill many IT roles -- including cybersecurity, software development, and data insight professionals. Major consequences of the skills shortage are increased workload on remaining digital business and IT employees, increased security risks, and loss of "hard-to-replace" critical transformation knowledge. Digital Business Talent Market Development Although big tech companies' layoffs are making headlines, they are not representative of the overall global marketplace. Ongoing difficulty to fill key practitioner vacancies is still among the top issues faced by leaders across industries. "Skills are difficul