While Web video is a young medium, most of its consumers aren't teenagers, according to a new report. ComScore Networks said its study of the streaming video habits of 1.5 million Internet users found that those ages 35-54 are the most likely to watch online video, even compared to younger users.
Findings from the report released by ComScore show those 35-54 watch 45 percent of Internet video streams, making them 20 times more likely to watch Web video. This makes the activity more popular in that age group than among 25-34 year olds, who are 12 times more likely to view streaming video online, according to ComScore.
ComScore based its report on the August Web habits of the 1.5 million Internet users in its panel. Earlier ComScore research found that men are more likely than women to watch Web video, representing a disproportionate 61 percent of Web video streamers against their 50 percent portion of the Internet audience.
Findings from the report released by ComScore show those 35-54 watch 45 percent of Internet video streams, making them 20 times more likely to watch Web video. This makes the activity more popular in that age group than among 25-34 year olds, who are 12 times more likely to view streaming video online, according to ComScore.
ComScore based its report on the August Web habits of the 1.5 million Internet users in its panel. Earlier ComScore research found that men are more likely than women to watch Web video, representing a disproportionate 61 percent of Web video streamers against their 50 percent portion of the Internet audience.