DirecTV Launches Mobile Media Service

A DirecTV 2Go service that will allow subscribers to transfer content to portable media players, and new original programming, such as an exclusive video game tournament and an interactive dating service, are part of satellite TV giant DirecTV Group's new product focus for the year.

The company said it is showcasing them all, along with other innovations, at the International Consumer Electronics Show in Las Vegas this week. The DirecTV 2Go service is set to launch some time this year, but the company didn't provide a precise date. It is on its way to the market at a time when Apple Computer's video iPod and other devices are expected to make the ubiquitous access to video content more popular.

The company will also roll out a number of other new offerings including 99 cent downloadable programs from the NBC, USA, SCI-FI and Bravo networks, within an hour after they air. The downloads will require the new DirecTV Plus DVR.

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