Skip to main content

Nielsen First DVR Ratings Breakout

After a two-day delay, Nielsen Media Research issued its first ratings report that included breakouts for shows for Monday, Dec. 26 that were recorded and watched with a digital video recorder. As expected, the differences between the so-called "live" viewing (that took place as shows aired) and the additional viewing that occurred the same day via the DVR were minimal, because Nielsen currently has only 60 DVR homes in its national panel of 9,000 homes.

Those 60 households are far from representative of the estimated 8-9 million homes in the U.S. that have DVRs today. Nielsen says it hopes to have a representative and projectable sample of DVR homes in its ratings panel by July.

Fox's prime time show "House" had the largest number of DVR viewers -- 30 out of a total of 5,791,000 viewers, according to the Nielsen data. That was enough to bump the show's audience ages 18-49 by one-tenth of a rating point from a 2.2 live rating to a 2.3 live-plus same day rating. Over the course of a season a tenth of a rating point can mean millions of dollars in advertising for a show, depending on its audience size and rate card.

Most of the DVR watchers of House appeared to be women because the show's female 18-49 rating moved from a 2.7 live rating to a 2.8 for live plus same-day DVR watching. Viewing among men 18-49 remained the same at a 1.7 rating, according to both sets of Nielsen data.

Popular posts from this blog

Industrial and Manufacturing Technology Growth

In an evolving era of rapid advancement, market demand for innovative technology in the industrial and manufacturing sectors is skyrocketing. Leaders are recognizing the immense potential of digital transformation and are driving initiatives to integrate technologies into their business operations.  These initiatives aim to enhance efficiency, reduce costs, and ultimately drive growth and competitiveness in an increasingly digital business upward trajectory. The industrial and manufacturing sectors have been the backbone of the Global Networked Economy, contributing $16 trillion in value in 2021. Industrial and Manufacturing Tech Market Development   This growth represents a 20 percent increase from 2020, highlighting the resilience and adaptability of these sectors in the face of unprecedented challenges, according to the latest worldwide market study by ABI Research . The five largest manufacturing verticals -- automotive, computer and electronic, primary metal, food, and machinery -

Rise of AI-Enabled Smart Traffic Management

The demand for smart traffic management systems has grown due to rising urban populations and increasing vehicle ownership. With more people and cars concentrated in cities, problems like traffic congestion, air pollution, and greenhouse gas emissions are pressing issues. Since the early 2000s, government leaders have been exploring ways to leverage advances in IoT connectivity, sensors, artificial intelligence (AI), and data analytics to address these transportation challenges. The concept of a Smart City emerged in the 2010s, with smart mobility and intelligent traffic management as key components.  Smart Traffic Management Market Development Concerns about continued climate change, as well as cost savings from improved traffic flow, have further motivated local government investment in these advanced systems. According to the latest worldwide market study by Juniper Research, they found that by 2028, smart traffic management investment will be up by 75 percent from a 2023 figure of

How Generative AI Will Reshape the Economy

The Global Networked Economy -- a term synonymous with the interconnectedness of businesses, individuals, and governments worldwide -- has undergone a remarkable transformation in 2023. Fueled by the rapid growth of digital technologies and the global internet, this phenomenon has given rise to a worldwide marketplace that has already revolutionized the way we live, work, and play. The impact of Generative Artificial Intelligence (GenAI) in 2024 will be equally disruptive to many traditional business leaders. GenAI will also create huge opportunities for the fearless pioneers. Global Networked Economy Market Development The Global Networked Economy's evolution traces back to the advent of the Public Internet. The introduction of eCommerce, social media, and cloud computing has been instrumental in reshaping how businesses operate and engage with their customers. This interconnected ecosystem empowers savvy leaders to access new markets, trim operational costs, enhance commercial e