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Murdoch Outlines Broadband Ambitions

Informitv news reports that in briefing analysts, a dynamic James Murdoch described �a relentless determination to continue to set the pace�. In addition to high-definition television, the satellite operator is also focussing on broadband.

Outlining a change in the competitive landscape, he said that new technologies were allowing players in adjacent sectors of the marketplace to compete with each other, and will allow Sky to challenge incumbents. He said that broadband would allow the company to grow into new segments, adding value to their offering.

Sky has completed its 211 million pound acquisition of broadband service provider Easynet, and is preparing to roll out consumer services in the second half of 2006. The company will spend an additional 35 million pound installing equipment in around 750 telephone exchanges by the end of the year. Research shows that five million homes in the UK will subscribe to broadband for the first time within two years.

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