Skip to main content

Lazy Marketing Spending: Paid vs. Organic


As detailed in eMarketer's new Search Marketing report, lazy marketers spend far more for paid placement than Web site optimization. That's partially due to paid advertising being far more costly than optimization efforts.

But it's also due to perception: Paid search results are more readily seen than the results from boosting organic listings, therefore it's easier for search marketers to find the budget for paid advertising than optimization.

According to a recent report from the Search Engine Marketing Professional Organization, paid placement made up 83.0 percent of 2005's spending. Meanwhile, spending for organic search engine optimization (SEO), a potentially more effective form of search marketing, received only 11.2 percent of search engine marketing budgets last year.

Popular posts from this blog

The $4 Billion Opportunity for Satellite IoT

In an era where wireless connectivity is pervasive, Satellite Internet of Things (IoT) can change industries, offering leaders unprecedented opportunities to drive efficiency and innovation. As industries across the globe seek to enhance operational efficiency and sustainability, satellite IoT emerges as a pivotal enabler. According to a worldwide study by ABI Research, the Satellite IoT market is forecast to reach $4 billion by 2030, with over 26 million connections anticipated. "Prominent satellite IoT providers such as Inmarsat, ORBCOMM, Globalstar, Myriota, and hiSky have been actively working together with their partners to expand their service offerings and enhance connectivity solutions," said Jake Saunders, vice president at ABI Research . Satellite IoT Market Development The satellite IoT market's expansion is largely fueled by its application across key verticals, including agriculture, energy and utilities, fisheries and aquaculture, and environmental monitorin