Skip to main content

Lazy Marketing Spending: Paid vs. Organic


As detailed in eMarketer's new Search Marketing report, lazy marketers spend far more for paid placement than Web site optimization. That's partially due to paid advertising being far more costly than optimization efforts.

But it's also due to perception: Paid search results are more readily seen than the results from boosting organic listings, therefore it's easier for search marketers to find the budget for paid advertising than optimization.

According to a recent report from the Search Engine Marketing Professional Organization, paid placement made up 83.0 percent of 2005's spending. Meanwhile, spending for organic search engine optimization (SEO), a potentially more effective form of search marketing, received only 11.2 percent of search engine marketing budgets last year.

Popular posts from this blog

AI-Driven Data Center Liquid Cooling Demand

The rapid evolution of artificial intelligence (AI) and hyperscale cloud computing is fundamentally reshaping data center infrastructure, and liquid cooling is emerging as an indispensable solution. As traditional air-cooled systems reach their physical limits, the IT industry is under pressure to adopt more efficient thermal management strategies to meet growing demands, while complying with stringent environmental regulations. Liquid Cooling Market Development The latest ABI Research analysis reveals momentum in liquid cooling adoption. Installations are forecast to quadruple between 2023 and 2030. The market will reach $3.7 billion in value by the decade's end, with a CAGR of 22 percent. The urgency behind these numbers becomes clear when examining energy metrics: liquid cooling systems demonstrate 40 percent greater energy efficiency when compared to conventional air-cooling architectures, while simultaneously enabling ~300-500 percent increases in computational density per rac...