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Mobile Phone TV Pilots Show Promise

TelecomTV reports that results from pilots on broadcast (DVB-H) mobile TV services amongst consumers in Finland, the UK, Spain and France have revealed clear consumer demand for such services as well as important indications over future business models for commercial mobile TV services.

So says Nokia, which was involved in each of the pilots, together with a range of other companies, including broadcasters, mobile operators and broadcast network providers. Each pilot also involved broadcasts of live digital TV content over DVB-H networks to the Nokia 7710 smartphone.

Interim results from the pilot in Oxford, UK, revealed that 83 percent of participants were satisfied with the service and over three quarters said they would take up the service within 12 months. In France, 68 percent said they would pay for mobile TV services while 55 percent in Spain were willing to do so. Nearly 75 percent of Spanish participants would recommend the service to friends and family.

The potential commercial benefits of mobile TV for the industry are made clear by these pilots with such a high proportion willing to pay for the service. The most popular pricing model to emerge is a monthly subscription for a package of channels.

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