Skip to main content

Tower Records Indie Music Via Podcasts

Washington Post -- Hoping to lure back some lost customers, Tower Records is looking to give away some music. A new service from the music retail chain, which will be unveiled at the South by Southwest Music Festival in Austin, will allow users to download Internet radio programs, or podcasts, at a new web site TowerPod.com

The move might be the first time the retail chain has acknowledged the popularity of podcasts and music downloads, now that the popular iTunes online music store from Apple Computer has started to outsell its "brick-and-mortar" competitors. Tower hopes to generate revenue from the service by inserting commercials at the beginning and end of the free, downloadable half-hour programs.

Tower's deejays will assemble shows from a library of 6,000 songs from independent record labels. The tracks will be provided by San Francisco-based Independent Online Distribution Alliance, a digital music service that represents more than 1,500 independent music publishing labels. Kevin Arnold, founder of the service, said his organization is working with his client record labels to make more tracks available on the service.

Popular posts from this blog

The Subscription Economy Churn Challenge

The subscription business model has been one of the big success stories of the Internet era. From Netflix to Microsoft 365, more and more companies are moving towards recurring revenue streams by having customers pay for access rather than product ownership. The subscription economy cuts across many industries -- such as streaming services, software, media, consumer products, and even transportation with the rise of mobility-as-a-service. A new market study by Juniper Research highlights the central challenge facing subscription businesses -- reducing customer churn to build a loyal subscriber installed base. Subscription Model Market Development The Juniper market study provides an in-depth analysis of the subscription business model market landscape and associated customer retention strategies. A key finding is that impending government regulations will make it easier for customers to cancel subscriptions, likely leading to increased voluntary churn rates. The study report cites the