Skip to main content

U.S. Online Search Hits All-Time High 5.7B

Nielsen//NetRatings reported that online search conducted across approximately 60 search engines in the U.S. rose 39 percent year-over-year in January 2006 from four billion searches to nearly 5.7 billion, the highest number of online searches to date.

Nielsen//NetRatings reported last month that online search in December 2005 rose 55 percent from a year ago to nearly 5.1 billion searches, corresponding to the aggressive growth in search marketing revenue during the same period.

From December 2005 to January 2006, the number of online searches jumped 12 percent, due to seasonal lowered searching during the holidays. The 5.7 billion searches conducted online in January 2006 marks the highest number of searches so far.

�Web users are conducting more searches not because they can't find what they're looking for, but because search as a utility has become deeply ingrained into people's everyday lives,� said Ken Cassar, chief analyst, Nielsen//NetRatings.

The top three search engines' share of searches remained relatively flat year-over-year. Google Search and Yahoo! Search rose a point each, while MSN Search experienced a slight decline.

Popular posts from this blog

Trillion-Dollar Smart Power Grid Transformation

The global energy landscape is undergoing a significant transformation. Renewable energy sources like solar and wind are rapidly gaining ground as we transition towards net-zero emissions. However, this transition hinges on a crucial but often overlooked factor: the modernization and expansion of our aging power grids across the globe. For decades the backbone of our electricity delivery system has been largely static. The influx of variable renewable energy sources like solar and wind presents a new challenge. Smart Power Grid Market Development Integrating these resources effectively requires a Smarter, more Responsive grid that can handle fluctuating power generation and efficiently distribute it across vast distances. This is where a new trillion-dollar energy market growth opportunity emerges. According to a recent worldwide market study by ABI Research, global investments in public grid digitalization and transmission network expansion must exceed $4 trillion by 2030 to meet our