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MP3 Player Shipments Similar to TVs in U.S.

Consumer electronics (CE) products are more prevalent than ever with the average U.S. household owning 26 non-discreet CE products (up from 25 in 2005) and spending $1,200 on CE products in the past 12 months, according to data released by the Consumer Electronics Association (CEA).

CEA's annual CE Ownership and Market Potential Study also found that analog is giving way to digital technologies across the board, identifying the top five CE growth sectors as MP3 players, digital cameras, car video entertainment systems, in-dash CD players and notebook PCs.

"With the overall CE industry expanding 11 percent on a revenue basis in 2005, it is understandable that the household penetration of a handful of categories responsible for driving this double-digit revenue growth have gained momentum over the past year," said CEA Director of Industry Analysis Sean Wargo. "The MP3 player certainly tops the list with a 10 point gain in household penetration from 15 percent in January of 2005 to 25 percent in January of 2006. This is the only category to have tripled growth in a year. Eight million units shipped in 2004 and shipments surpassed 25 million in 2005. We anticipate an additional 30 million will ship this year, which puts MP3 right up there with televisions."

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