Skip to main content

Time Warner Says 'Free, Free, Set VOD Free'

Reuters reports that Time Warner Inc. Chief Operating Officer Jeffrey Bewkes said he thought all television networks should be put on its cable video-on-demand (VOD) service to give viewers easier access.

The move, which would be 'free' for viewers and supported by advertising, would be one way for the cable industry to compete against the Internet and new technologies, which have been siphoning TV viewers by offering instant gratification.

"Maybe I have a dream. We should take all the networks... a day, a week... and put it on video on demand for free," Bewkes said at a panel discussion at the annual cable show sponsored by the National Cable and Telecommunications Association (NCTA).

Bewkes' idea would be to put entire programming schedules on demand, rather than offer specific shows only. He said this would be an ideal model to give viewers what they want, when they want it.

He urged the cable industry to do this by next year, but noted that licensing issues were a major hurdle. TV networks could find it difficult to obtain video on demand licenses and rights for programs they do not own, he said.

Perhaps if 'Sting' had written the words for Bewkes commentary he would have said -- you can't control a consumer's independent heart. If you love your customers... set them them free. Free, free, set VOD free.

Popular posts from this blog

The Marketer's Guide to GenAI Transformation

Enterprise marketing faces a critical turning point in 2024, mirroring the shift from traditional outsourced media buying to digital marketing practitioners. A rapidly changing landscape of technological advancements demands a similar leap forward. Just as digital disrupted legacy media strategies, these trends render current enterprise marketing methods inadequate. Embracing a data-driven, agile, and purpose-driven approach isn't a suggestion, it's the imperative for survival and success in today's dynamic market. Applying generative artificial intelligence ( GenAI ) to a range of enterprise marketing tasks will result in a significant productivity increase by 2029, according to the latest worldwide market study by International Data Corporation (IDC). Marketing GenAI Apps Market Development "In the next five years, GenAI will advance to the point where it will handle more than 40% of the work of specific marketing roles," said Gerry Murray, research director at