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UK Advertisers Moving from Print to the Web

The Times reports that total UK online advertising expenditure in 2005 grew by 65.6 percent to �1.4 billion to take the sector�s market share to 7.8 percent, research by PricewaterhouseCoopers and the Internet Advertising Bureau, the trade body for online advertising, showed. At �1.4 billion, online advertising expenditure is almost three quarters the size of national newspaper advertising, which was worth �1.9 billion in 2005.

Paul Pilkington, director at the Entertainment and Media practice at PricewaterhouseCoopers, said that growth in online advertising was �not slowing down� and total online advertising expenditure in 2006 was on track to be worth more than �2 billion.

The results of the biannual IAB study, carried out in partnership with PricewaterhouseCoopers and the World Advertising Research Centre, revealed that the internet is driving the growth of the entire advertising market. Advertising across all other media fell by almost �200 million year on year. However, the dramatic increase in online marketing expenditure meant that the market saw a 2.5 percent increase from 2004 to 2005.

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