Skip to main content

UK Advertisers Moving from Print to the Web

The Times reports that total UK online advertising expenditure in 2005 grew by 65.6 percent to �1.4 billion to take the sector�s market share to 7.8 percent, research by PricewaterhouseCoopers and the Internet Advertising Bureau, the trade body for online advertising, showed. At �1.4 billion, online advertising expenditure is almost three quarters the size of national newspaper advertising, which was worth �1.9 billion in 2005.

Paul Pilkington, director at the Entertainment and Media practice at PricewaterhouseCoopers, said that growth in online advertising was �not slowing down� and total online advertising expenditure in 2006 was on track to be worth more than �2 billion.

The results of the biannual IAB study, carried out in partnership with PricewaterhouseCoopers and the World Advertising Research Centre, revealed that the internet is driving the growth of the entire advertising market. Advertising across all other media fell by almost �200 million year on year. However, the dramatic increase in online marketing expenditure meant that the market saw a 2.5 percent increase from 2004 to 2005.

Popular posts from this blog

Why 2025 Will Redefine Mobile Connectivity

As international travel rebounds to pre-pandemic levels in 2025, the mobile communication roaming market is at an inflection point. Emerging technologies and changing customer preferences are challenging traditional wholesale roaming agreements between mobile network operators (MNOs). The global wholesale roaming market is projected to more than double, from $9 billion in 2024 to $20 billion by 2028. This surge will be fueled by the expanding deployment of 5G Standalone (SA) technology, which enables real-time roaming connections and activity monitoring. But beneath this headline figure lies a complex landscape of regional variations and technological mobile service disruptions. Global Mobile Roaming Market Development Western Europe dominates inbound roaming connections, largely thanks to its Roam Like at Home (RLAH) initiative, which eliminates roaming charges among member countries.  Meanwhile, the Indian Subcontinent is emerging as a growth hotspot. Between 2024 and 2029, inbou...