Skip to main content

Consumer Personalization Differentiates IPTV

Telephony reports that this year is shaping up to be a key year for IPTV. Verizon and AT&T are launching IPTV services. In Europe, BT is launching and France Telecom is seeing take-up of its offerings. These aren't telcos' first forays into TV, nor their first attempts at content. The earlier moves generally have not been successful, so how can telcos succeed at offering IPTV services?

There is a clear indication from consumers that they want a TV experience that is more flexible than current Pay TV and Free-to-Air TV options. CSMG ADVENTIS research indicates that consumers are dissatisfied with their current TV experience: more than 50 percent of consumers miss more than one program per week, while 85 percent frequently find there is nothing on TV they want to watch.

In addition, success of digital video recorders also points to interest in a flexible TV viewing experience. Overall U.S. DVR penetration is now 6.5 percent, and 17 percent of DirecTV�s subscribers use DirecTV DVRs.

Leveraging advances in technology, telcos that offer broadband are aiming to meet this demand by offering IPTV services. Now that cable operators are offering voice services, many telcos feel they have no choice -- they must offer TV services to survive. While the definition of IPTV varies, it typically includes a mix of traditional broadcast TV, on-demand TV and other content and applications.

Despite demand for new TV services as well as improvements to technology and costs, telcos face a number of challenges in IPTV. Competition for TV viewers is fierce -- there is a real risk that telcos will become competitively squeezed between incumbent pay-TV operators moving to meet the demand for new TV services and online players such as Yahoo and Google.

As PCCW has already proven, a-la-carte channel selection and other modes of consumer personalization will help to differentiate IPTV, and dramatically increase market penetration.

Popular posts from this blog

How Cloud Fuels Digital Business Transformation

Across the globe, many CEOs invested in initiatives to expand their digital offerings. User experience enhancements that are enabled by business technology were a priority in many industries. Worldwide end-user spending on public cloud services is forecast to grow 21.7 percent to a total of $597.3 billion in 2023 -- that's up from $491 billion in 2022, according to the latest market study by Gartner. Cloud computing is driving the next phase of digital transformation, as organizations pursue disruption through technologies like generative Artificial Intelligence (AI), Web3, and enterprise Metaverse. Public Cloud Computing Market Development "Hyperscale cloud providers are driving the cloud agenda," said Sid Nag, vice president at Gartner . Organizations view cloud computing as a highly strategic platform for digital transformation initiatives, which requires providers to offer new capabilities as the competition for digital business escalates. "For example, generativ

Digital Talent Demand Exceeds Supply in Asia-Pac

Even the savviest CEO's desire for a digital transformation advantage has to face the global market reality -- there simply isn't enough skilled and experienced talent available to meet demand. According to the latest market study by IDC, around 60-80 percent of Asia-Pacific (AP) organizations find it "difficult" or "extremely difficult" to fill many IT roles -- including cybersecurity, software development, and data insight professionals. Major consequences of the skills shortage are increased workload on remaining digital business and IT employees, increased security risks, and loss of "hard-to-replace" critical transformation knowledge. Digital Business Talent Market Development Although big tech companies' layoffs are making headlines, they are not representative of the overall global marketplace. Ongoing difficulty to fill key practitioner vacancies is still among the top issues faced by leaders across industries. "Skills are difficul

Mobile Device Market Still Awaiting Recovery

The mobile devices market has experienced three years of unpredictable demand. The global pandemic, geopolitical pressures, supply chain issues, and macroeconomic headwinds have hindered the sector's consistent growth potential. This extremely challenging environment has dramatically affected both demand and supply chains. It has led to subsequent inflationary pressures, leading to a worsening global cost of living crisis suppressing growth and confidence in the sector. In tandem, mobile device industry stakeholders have become more cautious triggering market uncertainties. Mobile Device Market Development Operating under such a backdrop, the development of mobile device ecosystems and vendor landscapes have been impacted severely. Many of these market pressures persisted throughout 2022 and now into 2023, borne chiefly by the smartphone market. According to the latest worldwide market study by ABI Research, worldwide smartphone shipments in 2022 declined 9.6 percent Year-over-Year