Skip to main content

Insights from the 'Mobile Youth' Market Study

According to Research and Markets, data from "mobileYouth Fanscape 2006" reveals significant differences between the profiles of the U.S. network operator customers.

Data for the 254 page report was based on a comprehensive survey of 4,602 U.S. cell phone customers to reveal user preferences and spending patterns by operator, age, gender and location.

Sample operator profiles:

Virgin Mobile USA

-Young, trendy and typically students (average age, 21.4 yrs), Virgin Mobile customers are early adopters looking to differentiate themselves from the crowd - but within a limited budget.
-Despite a high interest in new handsets, a lack of money leads Virgin Mobile customers to have one of the longest upgrade cycles, reporting 9.8 months until their next upgrade.
-Virgin customers are casual listeners more likely to be interested in mobile radio or streaming audio than MP3s.
-Virgin customers are weary of mobile marketing; only 1.7 percent of Virgin customers have entered a competition with a text message and 8.6 percent want to receive special offers by SMS.

Verizon Wireless

-Verizon Wireless customers have mainstream tastes and are more family orientated than the average U.S. cell phone owner; 7.3 percent of customers share their cell phone with another family member.
-Verizon Wireless customers are choosy when it comes to promotions, only responding to the best offers.
-Verizon Wireless customers are interested in mobile video services with 9.1 percent of customers reporting an interest in watching videos on their cell phones.

Other network operators included in this report: US Cellular, T-Mobile, Nextel, Sprint PCS, Cricket, Cingular, Cellular One, ATT Wireless, and Alltel.

Insights:

-8.9 percent of T-Mobile USA customers want to receive special offers by SMS.
-10 percent of Verizon customers said they would change network for a better phone.
-On average 3.2 percent of U.S. customers would pay more for a cell phone with better gaming facilities.
-The family-orientated customers of Cellular One and Alltel customers are the least likely to move to another network.
-25 percent of Cricket customers said they would change providers for better games.

Popular posts from this blog

Global Digital Business and IT Consulting Outlook

Across the globe, CEOs and their leadership teams continue to seek information and guidance about planned Digital Transformation initiatives and the most effective enterprise organization change management practices. Worldwide IT and Business Services revenue will grow from $1.13 trillion in 2022 to $1.2 trillion in 2023 -- that's a 5.7 percent year-over-year growth, according to the latest market study by International Data Corporation (IDC). The mid-term to long-term outlook for the market has also increased -- the five-year CAGR is forecast at 5.2 percent, compared to the previous 4.9 percent. Digital Sevices & Consulting Market Development IDC has raised the growth projection despite a weak economic outlook, because of vendor performances across 2022, growth indicators from adjacent markets, increased government funding, and inflation impacts. The actual 2022 market growth was 6.7 percent (in constant currency), which was 87 basis points higher than forecast last year, alth

Why Instant Issuance Payment Cards Evolved

The global financial services sector continues to grow as more progressive organizations seek to gain a meaningful competitive advantage from their digital transformation initiatives. Across the globe, many regions are seeing a significant rise in 'instant issuance' activity from a physical and digital perspective, from both traditional and emerging innovative banking institutions. Digital Payments Market Development Customers increasingly demand instant access to banking services, with physical instant issuance enabling them to leave their branch equipped with a ready-to-go payment card. According to the latest worldwide market study by ABI Research, the market for instantly issued physical payment cards will increase from 243.2 million shipments in 2022 to a forecast of 471.1 million in 2027. "Critically, instant issuance of payment cards is no longer limited to the physical," said Sam Gazeley, industry analyst at ABI Research . Indeed, the growing digitization of p

Digital Talent Demand Exceeds Supply in Asia-Pac

Even the savviest CEO's desire for a digital transformation advantage has to face the global market reality -- there simply isn't enough skilled and experienced talent available to meet demand. According to the latest market study by IDC, around 60-80 percent of Asia-Pacific (AP) organizations find it "difficult" or "extremely difficult" to fill many IT roles -- including cybersecurity, software development, and data insight professionals. Major consequences of the skills shortage are increased workload on remaining digital business and IT employees, increased security risks, and loss of "hard-to-replace" critical transformation knowledge. Digital Business Talent Market Development Although big tech companies' layoffs are making headlines, they are not representative of the overall global marketplace. Ongoing difficulty to fill key practitioner vacancies is still among the top issues faced by leaders across industries. "Skills are difficul