Strategy Analytics released a market study which concludes that while end users find Sprint Music Store faster and easier to use than V CAST Music, very few are willing to pay the current price premiums associated with downloading music to their mobile devices.
In this Strategy Analytics end-user evaluation of full track music download services, Sprint's Mobile Music Store out-scored Verizon Wireless's V CAST Music by a massive 21 percent. The Sprint service was preferred to V CAST Music for both 'perceived network performance' and 'ease-of-use.'
"Strategy Analytics has identified significant levels of consumer interest in mobile music services, and the current services - especially Sprint Music Store - meet or exceed user expectations in terms of performance and convenience," according to Paul Brown, Wireless Analyst at Strategy Analytics. "However, price remains a considerable barrier to acceptance."
Kevin Nolan, Director, Advanced Wireless Laboratory, added, "Our research suggests that users are willing to pay a premium of around 35 percent for the convenience of downloading tracks to both their wireless devices and PCs - subject to reliable network performance. In our view, the current 100 to 150 percent premiums charged by the main operators make adoption of these services highly unlikely."
In this Strategy Analytics end-user evaluation of full track music download services, Sprint's Mobile Music Store out-scored Verizon Wireless's V CAST Music by a massive 21 percent. The Sprint service was preferred to V CAST Music for both 'perceived network performance' and 'ease-of-use.'
"Strategy Analytics has identified significant levels of consumer interest in mobile music services, and the current services - especially Sprint Music Store - meet or exceed user expectations in terms of performance and convenience," according to Paul Brown, Wireless Analyst at Strategy Analytics. "However, price remains a considerable barrier to acceptance."
Kevin Nolan, Director, Advanced Wireless Laboratory, added, "Our research suggests that users are willing to pay a premium of around 35 percent for the convenience of downloading tracks to both their wireless devices and PCs - subject to reliable network performance. In our view, the current 100 to 150 percent premiums charged by the main operators make adoption of these services highly unlikely."