Skip to main content

Network TV Mixed Feelings About Viral Sites

WSJ reports that in April, a lawyer at NBC Universal fired off a stern letter to a small Web site that specializes in amateur video clips, photos and music. An attached spreadsheet listed about 140 video clips of NBC shows that the lawyer claimed were illegally available on Bolt.com. The Web site quickly removed them.

But even as NBC was playing hardball with Bolt, it was considering using the site and others like it as a marketing partner. NBC has had talks with some of these sites -- the biggest of which is YouTube.com -- about an arrangement in which the network would give the sites sneak peeks of new shows.

NBC's dealings with these sites illustrate the quandary networks face as they struggle to adapt to the Internet age. NBC says it feels it must take a tough line with Web sites that show its programs without permission. At the same time, executives recognize that those pirated Internet clips can generate buzz among younger viewers who think watching shows on TV sets is old-fashioned.

Despite sending several warnings to YouTube for similar infractions, NBC and YouTube are close to finalizing an agreement in which NBC will buy ads on YouTube while the site will post clips of coming NBC shows provided by the network.

Fueled by the proliferation of broadband Internet access, YouTube says consumers watch more than 50 million videos a day -- mostly amateur clips -- on its site. "These viral sites are interesting to us in instances before a show becomes an asset and we are trying to expose it to people," says John Miller, NBC's chief marketing officer. "Once something becomes a hit it's a different story. Our interest here is generating revenue for ourselves."

Popular posts from this blog

How Cloud Fuels Digital Business Transformation

Across the globe, many CEOs invested in initiatives to expand their digital offerings. User experience enhancements that are enabled by business technology were a priority in many industries. Worldwide end-user spending on public cloud services is forecast to grow 21.7 percent to a total of $597.3 billion in 2023 -- that's up from $491 billion in 2022, according to the latest market study by Gartner. Cloud computing is driving the next phase of digital transformation, as organizations pursue disruption through technologies like generative Artificial Intelligence (AI), Web3, and enterprise Metaverse. Public Cloud Computing Market Development "Hyperscale cloud providers are driving the cloud agenda," said Sid Nag, vice president at Gartner . Organizations view cloud computing as a highly strategic platform for digital transformation initiatives, which requires providers to offer new capabilities as the competition for digital business escalates. "For example, generativ

Mobile Device Market Still Awaiting Recovery

The mobile devices market has experienced three years of unpredictable demand. The global pandemic, geopolitical pressures, supply chain issues, and macroeconomic headwinds have hindered the sector's consistent growth potential. This extremely challenging environment has dramatically affected both demand and supply chains. It has led to subsequent inflationary pressures, leading to a worsening global cost of living crisis suppressing growth and confidence in the sector. In tandem, mobile device industry stakeholders have become more cautious triggering market uncertainties. Mobile Device Market Development Operating under such a backdrop, the development of mobile device ecosystems and vendor landscapes have been impacted severely. Many of these market pressures persisted throughout 2022 and now into 2023, borne chiefly by the smartphone market. According to the latest worldwide market study by ABI Research, worldwide smartphone shipments in 2022 declined 9.6 percent Year-over-Year

Subscription Payments will Exceed $15.4 Trillion

The recurring subscription payments market is undergoing significant growth, primarily driven by the acceleration of consumer adoption. The market deals with periodic subscriptions to a variety of goods and services offered as an alternative payment model. While subscriptions have existed for a long time, their use in the consumer products marketplace is still evolving. Despite the usage being relatively new, the proliferation has been rapid and has spanned many different vertical markets. Recurring Payments Market Development According to the latest worldwide market study by Juniper Research, the transaction value of recurring payments will exceed $15.4 trillion globally in 2027 -- that's up from $13.2 trillion in 2023. This relatively slow growth of 17 percent reflects that recurring payments are a well-established market, but also disguises a rapid change of payment methods in the space, with Open Banking and Digital Wallet payments outstripping overall growth. As more retail me