I'm starting a series of columns about the challenges and opportunities for broadband service providers, as they embark upon their journey into the great unknown -- launching an IPTV service offering, with the intent to attract consumers and eventually make a reasonable profit.
Understanding Consumer Preferences for IPTV
"Most industry analysts believe that before consumers will jump on the IPTV bandwagon, service providers must deliver an experience far more personalized than traditional broadcast, cable or satellite television. But appealing to a diverse set of viewing habits from an increasingly distracted online population isn�t easy. Most service providers are shifting focus toward a deeper understanding of segmented consumer preferences, which are growing more complex and varied than ever before."
In my latest column for Broadband 2.0 magazine, I challenge some of the traditional and widely-held beliefs about consumers� television viewing habits. I also attempt to raise the bar of expectations for broadband service providers, by encouraging them to differentiate their IPTV offering with meaningful customer experience enhancements.
"Regardless of which IPTV launch strategy a broadband service provider chooses, there will always be one constant � the requirement to craft a compelling consumer experience. I believe that we can make that first IPTV impression truly remarkable � if we are in-tune with the consumer opinions, preferences and tastes in anytime, anywhere, digital entertainment delivery."
You can read the full story at the Broadband 2.0 magazine website.