Skip to main content

Low Usage of Mobile Video Viewing Services

A new Knowledge Networks research study has found that 50 percent of those who subscribe to video cell phone services �- and 30 percent of video iPod owners �- never use these devices for viewing video.

The study also revealed that 88 percent of people who download mobile video would watch a commercial in exchange for free content, and that laptop computers are actually the 'most commonly used' devices among those who view mobile video.

Based on a large-scale quantitative survey � conducted among homes with broadband Internet access � as well as in-depth ethnographic research, the study measured:

- where mobile video is used,
- what sources of video viewers rely on,
- satisfaction with mobile video devices, and
- perceived effects on regular television (TV) viewing.

In addition, those without mobile video devices were surveyed about their degree of interest in the technology and their reasons for wanting or not wanting the devices and services. The study found that consumers are usually not purchasing video cell phones and video iPods for their mobile video capabilities.

Using the data in this study, Knowledge Networks can project the proportion of video iPod or video cell phone owners who actually watch video on either of those devices to be just 3 percent of the 13-54 broadband population, whom we would normally consider to be technologically oriented.

Popular posts from this blog

Digital Talent Demand Exceeds Supply in Asia-Pac

Even the savviest CEO's desire for a digital transformation advantage has to face the global market reality -- there simply isn't enough skilled and experienced talent available to meet demand. According to the latest market study by IDC, around 60-80 percent of Asia-Pacific (AP) organizations find it "difficult" or "extremely difficult" to fill many IT roles -- including cybersecurity, software development, and data insight professionals. Major consequences of the skills shortage are increased workload on remaining digital business and IT employees, increased security risks, and loss of "hard-to-replace" critical transformation knowledge. Digital Business Talent Market Development Although big tech companies' layoffs are making headlines, they are not representative of the overall global marketplace. Ongoing difficulty to fill key practitioner vacancies is still among the top issues faced by leaders across industries. "Skills are difficul

Mobile Device Market Still Awaiting Recovery

The mobile devices market has experienced three years of unpredictable demand. The global pandemic, geopolitical pressures, supply chain issues, and macroeconomic headwinds have hindered the sector's consistent growth potential. This extremely challenging environment has dramatically affected both demand and supply chains. It has led to subsequent inflationary pressures, leading to a worsening global cost of living crisis suppressing growth and confidence in the sector. In tandem, mobile device industry stakeholders have become more cautious triggering market uncertainties. Mobile Device Market Development Operating under such a backdrop, the development of mobile device ecosystems and vendor landscapes have been impacted severely. Many of these market pressures persisted throughout 2022 and now into 2023, borne chiefly by the smartphone market. According to the latest worldwide market study by ABI Research, worldwide smartphone shipments in 2022 declined 9.6 percent Year-over-Year

Open Banking Usage to Grow by 470 Percent

The Open Banking business model has been advantageous for Third-Party Providers (TPPs), helping them to extend their offerings into other areas of financial services with new capabilities. Open Banking is also advantageous for traditional banking institutions, despite the perceived loss of custodianship over their data, by providing greater accessibility to more bank services. Furthermore, Open Banking can help serve Mobile Internet providers that are able to leverage it to create tailored services according to customers’ preferences and/or economic limitations. Open Banking Market Development Since traditional banking services are made more convenient by TPPs via greater data access, customers can proactively manage their finances and shape the development of new financial offerings. This is particularly noticeable in the realm of Digital Payments, where retail merchants and customers transact through eCommerce, which has the greatest number of use cases for Open Banking. These includ