Skip to main content

Value-Add Services Ignored by Mobile Users

According to Harris Interactive, U.S. wireless service providers apparently are not convincing subscribers to send pictures and videos with their cell phone. Among mobile users 39 percent have used text messaging; less than half that number, or 18 percent have sent pictures, and only three percent have tried sending video clips. Over half (58 percent) of mobile users state they have not used any of these services.

Surprisingly, cost is not the biggest obstacle to using these services, as only 19 percent of those who say they do not use any of the services cite that as a reason. Interestingly, the majority (73 percent) of those who have not used these services just don't see a need to.

"The ability to send pictures and videos over your cell phone is a lot like owning a pet rock," states Joe Porus, Chief Architect and Vice President for the Technology Practice at Harris Interactive. "At first it might seem like a good idea, but then the 'why?' enters your mind. Wireless marketers are facing a brick wall of resistance from many subscribers respecting these services. The wall is not cost, but a more fundamental question of need."

When it comes to the use of text and picture messaging, text messaging is used substantially more by users aged 18 to 39, compared to their older counter parts. While about one-third (32 percent) of young people use picture messaging, more than two-thirds (69 percent) of mobile users 18 to 39 years use text-messaging services. Contrastingly, only 35 percent of mobile users aged 40 to 54 have used text messaging. An even smaller number (13 percent) of them have used picture messaging. This number decreases even more with mobile users aged 55 and over, with 14 percent use text messaging and only eight percent using picture messaging.

Most notable is the lack of the video messaging use, which is substantially low across the board in all age groups. Very small percentages of younger adults have not used this service with only four percent of those aged 18 to 39 saying they have used video clip messaging, and only two percent of adults ages 40 to 54 and those aged 55 and older stating they have used this service.

There are several factors that may impact a decision to use these services, but the majority just does not see a need (73 percent). Other factors such as cost (19 percent), lack of knowledge (14 percent), played a slightly smaller role. Others say the services are too complicated (8 percent) or say there was some "other" (5 percent) reason. This survey was conducted online within the United States between May 1 to 8, 2006 among 1,332 adults (aged 18 and over).

Popular posts from this blog

Open Banking Usage to Grow by 470 Percent

The Open Banking business model has been advantageous for Third-Party Providers (TPPs), helping them to extend their offerings into other areas of financial services with new capabilities. Open Banking is also advantageous for traditional banking institutions, despite the perceived loss of custodianship over their data, by providing greater accessibility to more bank services. Furthermore, Open Banking can help serve Mobile Internet providers that are able to leverage it to create tailored services according to customers’ preferences and/or economic limitations. Open Banking Market Development Since traditional banking services are made more convenient by TPPs via greater data access, customers can proactively manage their finances and shape the development of new financial offerings. This is particularly noticeable in the realm of Digital Payments, where retail merchants and customers transact through eCommerce, which has the greatest number of use cases for Open Banking. These includ

Why Instant Issuance Payment Cards Evolved

The global financial services sector continues to grow as more progressive organizations seek to gain a meaningful competitive advantage from their digital transformation initiatives. Across the globe, many regions are seeing a significant rise in 'instant issuance' activity from a physical and digital perspective, from both traditional and emerging innovative banking institutions. Digital Payments Market Development Customers increasingly demand instant access to banking services, with physical instant issuance enabling them to leave their branch equipped with a ready-to-go payment card. According to the latest worldwide market study by ABI Research, the market for instantly issued physical payment cards will increase from 243.2 million shipments in 2022 to a forecast of 471.1 million in 2027. "Critically, instant issuance of payment cards is no longer limited to the physical," said Sam Gazeley, industry analyst at ABI Research . Indeed, the growing digitization of p

Global Digital Business and IT Consulting Outlook

Across the globe, CEOs and their leadership teams continue to seek information and guidance about planned Digital Transformation initiatives and the most effective enterprise organization change management practices. Worldwide IT and Business Services revenue will grow from $1.13 trillion in 2022 to $1.2 trillion in 2023 -- that's a 5.7 percent year-over-year growth, according to the latest market study by International Data Corporation (IDC). The mid-term to long-term outlook for the market has also increased -- the five-year CAGR is forecast at 5.2 percent, compared to the previous 4.9 percent. Digital Sevices & Consulting Market Development IDC has raised the growth projection despite a weak economic outlook, because of vendor performances across 2022, growth indicators from adjacent markets, increased government funding, and inflation impacts. The actual 2022 market growth was 6.7 percent (in constant currency), which was 87 basis points higher than forecast last year, alth