Skip to main content

DVR and VOD Use Growing, But Very Slowly

Leichtman Research Group (LRG) found that the number of Digital Video Recorder (DVR) and Video-on-Demand (VOD) users have significantly increased in recent years. Sixty percent of all digital cable subscribers have used VOD � up from 25 percent two years ago, and about 12 percent of households in the United States now have a DVR � up from 3 percent just two years ago.

However, the overall impact of DVRs and VOD on U.S. television viewing remains small. LRG estimates that less than 4 percent of all TV viewing in the U.S. today is of recorded DVR programs or on-demand viewing -- up from about 2 percent a year ago.

Other key findings include:

- The mean reported number of programs recorded each week in DVR households increased by 23 percent in the past year � to 11.3 programs recorded per week.

- Among cable VOD users, the reported mean number of total on-demand programs and movies ordered per week increased by 33 percent in the past year �- to 4.8 per week.

- Premium-on-Demand programs and movies account for half of all reported on-demand usage.

- 62 percent of DVR subscribers, and 64 percent of VOD users, say that they usually watch recorded or on-demand programs when there is no regularly scheduled TV on that they want to watch.

�On-Demand TV services have made major strides in the past year, and these trends will continue. By the end of 2010 over 50 million households will have a DVR and about 42 million will have access to VOD from their cable provider,� said Bruce Leichtman, president and principal analyst for LRG. �Yet, despite the growth in users and usage of DVRs and VOD, it is important to note that these services still represent a very small portion of all TV viewing in the U.S.�

Popular posts from this blog

The Rise of Instant Payment Platforms

The rapid evolution of digital payment technologies is reshaping global financial apps, with instant payment platforms emerging as a transformative force. These innovative payment systems are streamlining transactions and also driving financial inclusion or economic growth across diverse markets. The recent worldwide market study by ABI Research provides compelling evidence of the explosive growth in instant payment transactions. Instant Payments Market Development According to ABI findings, the top eight global instant payment platforms are projected to see their transaction volumes skyrocket from 213 billion in 2023 to 681.1 billion by 2028. This remarkable growth trajectory underscores the increasing adoption and importance of instant payment solutions in our increasingly online world. One key driver is the global rise in Peer-to-Peer (P2P) payments. "Account-to-account wallets, which have seen widespread use in P2P transfers, are experiencing increased usage given their use in