Skip to main content

DVR and VOD Use Growing, But Very Slowly

Leichtman Research Group (LRG) found that the number of Digital Video Recorder (DVR) and Video-on-Demand (VOD) users have significantly increased in recent years. Sixty percent of all digital cable subscribers have used VOD � up from 25 percent two years ago, and about 12 percent of households in the United States now have a DVR � up from 3 percent just two years ago.

However, the overall impact of DVRs and VOD on U.S. television viewing remains small. LRG estimates that less than 4 percent of all TV viewing in the U.S. today is of recorded DVR programs or on-demand viewing -- up from about 2 percent a year ago.

Other key findings include:

- The mean reported number of programs recorded each week in DVR households increased by 23 percent in the past year � to 11.3 programs recorded per week.

- Among cable VOD users, the reported mean number of total on-demand programs and movies ordered per week increased by 33 percent in the past year �- to 4.8 per week.

- Premium-on-Demand programs and movies account for half of all reported on-demand usage.

- 62 percent of DVR subscribers, and 64 percent of VOD users, say that they usually watch recorded or on-demand programs when there is no regularly scheduled TV on that they want to watch.

�On-Demand TV services have made major strides in the past year, and these trends will continue. By the end of 2010 over 50 million households will have a DVR and about 42 million will have access to VOD from their cable provider,� said Bruce Leichtman, president and principal analyst for LRG. �Yet, despite the growth in users and usage of DVRs and VOD, it is important to note that these services still represent a very small portion of all TV viewing in the U.S.�

Popular posts from this blog

Global Digital Business and IT Consulting Outlook

Across the globe, CEOs and their leadership teams continue to seek information and guidance about planned Digital Transformation initiatives and the most effective enterprise organization change management practices. Worldwide IT and Business Services revenue will grow from $1.13 trillion in 2022 to $1.2 trillion in 2023 -- that's a 5.7 percent year-over-year growth, according to the latest market study by International Data Corporation (IDC). The mid-term to long-term outlook for the market has also increased -- the five-year CAGR is forecast at 5.2 percent, compared to the previous 4.9 percent. Digital Sevices & Consulting Market Development IDC has raised the growth projection despite a weak economic outlook, because of vendor performances across 2022, growth indicators from adjacent markets, increased government funding, and inflation impacts. The actual 2022 market growth was 6.7 percent (in constant currency), which was 87 basis points higher than forecast last year, alth

Open Banking Usage to Grow by 470 Percent

The Open Banking business model has been advantageous for Third-Party Providers (TPPs), helping them to extend their offerings into other areas of financial services with new capabilities. Open Banking is also advantageous for traditional banking institutions, despite the perceived loss of custodianship over their data, by providing greater accessibility to more bank services. Furthermore, Open Banking can help serve Mobile Internet providers that are able to leverage it to create tailored services according to customers’ preferences and/or economic limitations. Open Banking Market Development Since traditional banking services are made more convenient by TPPs via greater data access, customers can proactively manage their finances and shape the development of new financial offerings. This is particularly noticeable in the realm of Digital Payments, where retail merchants and customers transact through eCommerce, which has the greatest number of use cases for Open Banking. These includ

Why Instant Issuance Payment Cards Evolved

The global financial services sector continues to grow as more progressive organizations seek to gain a meaningful competitive advantage from their digital transformation initiatives. Across the globe, many regions are seeing a significant rise in 'instant issuance' activity from a physical and digital perspective, from both traditional and emerging innovative banking institutions. Digital Payments Market Development Customers increasingly demand instant access to banking services, with physical instant issuance enabling them to leave their branch equipped with a ready-to-go payment card. According to the latest worldwide market study by ABI Research, the market for instantly issued physical payment cards will increase from 243.2 million shipments in 2022 to a forecast of 471.1 million in 2027. "Critically, instant issuance of payment cards is no longer limited to the physical," said Sam Gazeley, industry analyst at ABI Research . Indeed, the growing digitization of p