Skip to main content

DVR and VOD Use Growing, But Very Slowly

Leichtman Research Group (LRG) found that the number of Digital Video Recorder (DVR) and Video-on-Demand (VOD) users have significantly increased in recent years. Sixty percent of all digital cable subscribers have used VOD � up from 25 percent two years ago, and about 12 percent of households in the United States now have a DVR � up from 3 percent just two years ago.

However, the overall impact of DVRs and VOD on U.S. television viewing remains small. LRG estimates that less than 4 percent of all TV viewing in the U.S. today is of recorded DVR programs or on-demand viewing -- up from about 2 percent a year ago.

Other key findings include:

- The mean reported number of programs recorded each week in DVR households increased by 23 percent in the past year � to 11.3 programs recorded per week.

- Among cable VOD users, the reported mean number of total on-demand programs and movies ordered per week increased by 33 percent in the past year �- to 4.8 per week.

- Premium-on-Demand programs and movies account for half of all reported on-demand usage.

- 62 percent of DVR subscribers, and 64 percent of VOD users, say that they usually watch recorded or on-demand programs when there is no regularly scheduled TV on that they want to watch.

�On-Demand TV services have made major strides in the past year, and these trends will continue. By the end of 2010 over 50 million households will have a DVR and about 42 million will have access to VOD from their cable provider,� said Bruce Leichtman, president and principal analyst for LRG. �Yet, despite the growth in users and usage of DVRs and VOD, it is important to note that these services still represent a very small portion of all TV viewing in the U.S.�

Popular posts from this blog

Think Global, Pay Local: The eCommerce Paradox

The world of eCommerce payments has evolved. As we look toward the latter half of this decade, we're witnessing a transformation in how digital commerce operates, with a clear shift toward localized payment solutions within a global marketplace. The numbers tell a compelling story. According to Juniper Research's latest analysis, global eCommerce transactions are set to reach $11.4 trillion by 2029, marking a 63 percent increase from $7 trillion in 2024. This growth isn't just about volume – it's about fundamental changes in how people pay for goods and services online. Perhaps most striking is the projected dominance of Alternative Payment Methods (APMs), which are expected to account for 69 percent of global transactions by 2029, with 360 billion transactions processed through these channels. eCommerce Payments Market Development What makes this shift particularly interesting is how it reflects the democratization of digital commerce. Traditional card-based systems ar...