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DVR and VOD Use Growing, But Very Slowly

Leichtman Research Group (LRG) found that the number of Digital Video Recorder (DVR) and Video-on-Demand (VOD) users have significantly increased in recent years. Sixty percent of all digital cable subscribers have used VOD � up from 25 percent two years ago, and about 12 percent of households in the United States now have a DVR � up from 3 percent just two years ago.

However, the overall impact of DVRs and VOD on U.S. television viewing remains small. LRG estimates that less than 4 percent of all TV viewing in the U.S. today is of recorded DVR programs or on-demand viewing -- up from about 2 percent a year ago.

Other key findings include:

- The mean reported number of programs recorded each week in DVR households increased by 23 percent in the past year � to 11.3 programs recorded per week.

- Among cable VOD users, the reported mean number of total on-demand programs and movies ordered per week increased by 33 percent in the past year �- to 4.8 per week.

- Premium-on-Demand programs and movies account for half of all reported on-demand usage.

- 62 percent of DVR subscribers, and 64 percent of VOD users, say that they usually watch recorded or on-demand programs when there is no regularly scheduled TV on that they want to watch.

�On-Demand TV services have made major strides in the past year, and these trends will continue. By the end of 2010 over 50 million households will have a DVR and about 42 million will have access to VOD from their cable provider,� said Bruce Leichtman, president and principal analyst for LRG. �Yet, despite the growth in users and usage of DVRs and VOD, it is important to note that these services still represent a very small portion of all TV viewing in the U.S.�

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