Skip to main content

Prediction: Online Ads Stay Search-Oriented

Media Week reports that despite the many proclamations about the Internet becoming the new go-to outlet for brand advertisers to execute splashy, multimedia ad campaigns, search advertising will continue to command the lion's share of online ad revenue into the next decade, according to Jupiter Research.

Jupiter says that online ad spending will enjoy robust growth across the board over the next five years, reaching $25.9 billion by 2011, representing nearly 9 percent of the total U.S. advertising market. And during the next five years search spending will see its share of online ad dollars increase from 41 percent this year to 43 percent in 2011.

That assessment runs contradictory to several recent industry predictions, which saw search's exponential growth eventually cooling off. By most accounts search advertising has accounted for roughly 40 percent of the overall online ad market over the last few years, and while the market has remained hot many industry prognosticators have expected growth in display advertising -- such as banners, buttons and streaming video -- to outpace search in growth over the next few years.

Not so says Jupiter, which claims that "the primary driver in the growth of online advertising will continue to be search advertising -- search will continue to constitute a larger percentage of online revenue through 2011."

Popular posts from this blog

Industrial and Manufacturing Technology Growth

In an evolving era of rapid advancement, market demand for innovative technology in the industrial and manufacturing sectors is skyrocketing. Leaders are recognizing the immense potential of digital transformation and are driving initiatives to integrate technologies into their business operations.  These initiatives aim to enhance efficiency, reduce costs, and ultimately drive growth and competitiveness in an increasingly digital business upward trajectory. The industrial and manufacturing sectors have been the backbone of the Global Networked Economy, contributing $16 trillion in value in 2021. Industrial and Manufacturing Tech Market Development   This growth represents a 20 percent increase from 2020, highlighting the resilience and adaptability of these sectors in the face of unprecedented challenges, according to the latest worldwide market study by ABI Research . The five largest manufacturing verticals -- automotive, computer and electronic, primary metal, food, and machinery -

Rise of AI-Enabled Smart Traffic Management

The demand for smart traffic management systems has grown due to rising urban populations and increasing vehicle ownership. With more people and cars concentrated in cities, problems like traffic congestion, air pollution, and greenhouse gas emissions are pressing issues. Since the early 2000s, government leaders have been exploring ways to leverage advances in IoT connectivity, sensors, artificial intelligence (AI), and data analytics to address these transportation challenges. The concept of a Smart City emerged in the 2010s, with smart mobility and intelligent traffic management as key components.  Smart Traffic Management Market Development Concerns about continued climate change, as well as cost savings from improved traffic flow, have further motivated local government investment in these advanced systems. According to the latest worldwide market study by Juniper Research, they found that by 2028, smart traffic management investment will be up by 75 percent from a 2023 figure of

AI Software Market will Reach $251 Billion

The growth in Artificial Intelligence (AI) software could lead to many benefits. As more organizations adopt AI, they may become more efficient, productive, and able to offer improved products and services. The global job market could also expand, with demand growing for roles like AI engineers and technicians. Plus, AI apps could enable breakthroughs in fields like healthcare, transportation, and energy. The worldwide AI software market will grow from $64 billion in 2022 to nearly $251 billion in 2027 at a compound annual growth rate (CAGR) of 31.4 percent, according to the latest market study by International Data Corporation (IDC). AI Software Market Development The forecast for AI-centric software includes Artificial Intelligence Platforms, AI Applications, AI System Infrastructure Software (SIS), and AI Application Development and Deployment (AD&D) software (excluding AI platforms). However, it does not include Generative AI (GenAI) platforms and applications, which IDC recent