Skip to main content

Embedded Infotainment Systems & Bluetooth

The migration of Bluetooth for music streaming into the automotive and portable navigation markets is increasing automotive Bluetooth adoption. In fact, this wireless technology is set to account for 94 percent of in-vehicle communications system shipments by 2013, according to a new Strategy Analytics report.

Over the last 12 months, key product trends were emergence of audio streaming via the Bluetooth Advanced Audio Distribution Profile (A2DP), Bluetooth integration on embedded automotive infotainment systems and an increase in portable navigation devices offering Bluetooth hands-free functionality.

"Audio streaming using the Bluetooth A2DP profile is a key current trend in wireless and portable device markets. This trend is now starting to migrate into automotive markets, led by Japanese system suppliers in the aftermarket," according to report author, Clare Hughes, Global Automotive Practice.

Car makers, including Fiat, Ford and Toyota, are also offering embedded infotainment systems that support Bluetooth A2DP audio streaming.

Widespread automotive availability, strong consumer demand and regulatory push have also provided a strong platform for rapid growth in automotive Bluetooth option take rates, but there are significant underdeveloped automotive Bluetooth opportunities.

Strategy Analytics estimates that in 2006 only 5 percent of new vehicles produced in North America had embedded automotive Bluetooth functionality compared with 11 percent of European new vehicle production.

However, promotion of Bluetooth as a new vehicle option is rather weak at the car maker and dealer levels, and optional pricing is high compared with aftermarket hands-free solutions.

Popular posts from this blog

Digital Talent Demand Exceeds Supply in Asia-Pac

Even the savviest CEO's desire for a digital transformation advantage has to face the global market reality -- there simply isn't enough skilled and experienced talent available to meet demand. According to the latest market study by IDC, around 60-80 percent of Asia-Pacific (AP) organizations find it "difficult" or "extremely difficult" to fill many IT roles -- including cybersecurity, software development, and data insight professionals. Major consequences of the skills shortage are increased workload on remaining digital business and IT employees, increased security risks, and loss of "hard-to-replace" critical transformation knowledge. Digital Business Talent Market Development Although big tech companies' layoffs are making headlines, they are not representative of the overall global marketplace. Ongoing difficulty to fill key practitioner vacancies is still among the top issues faced by leaders across industries. "Skills are difficul

Mobile Device Market Still Awaiting Recovery

The mobile devices market has experienced three years of unpredictable demand. The global pandemic, geopolitical pressures, supply chain issues, and macroeconomic headwinds have hindered the sector's consistent growth potential. This extremely challenging environment has dramatically affected both demand and supply chains. It has led to subsequent inflationary pressures, leading to a worsening global cost of living crisis suppressing growth and confidence in the sector. In tandem, mobile device industry stakeholders have become more cautious triggering market uncertainties. Mobile Device Market Development Operating under such a backdrop, the development of mobile device ecosystems and vendor landscapes have been impacted severely. Many of these market pressures persisted throughout 2022 and now into 2023, borne chiefly by the smartphone market. According to the latest worldwide market study by ABI Research, worldwide smartphone shipments in 2022 declined 9.6 percent Year-over-Year

Open Banking Usage to Grow by 470 Percent

The Open Banking business model has been advantageous for Third-Party Providers (TPPs), helping them to extend their offerings into other areas of financial services with new capabilities. Open Banking is also advantageous for traditional banking institutions, despite the perceived loss of custodianship over their data, by providing greater accessibility to more bank services. Furthermore, Open Banking can help serve Mobile Internet providers that are able to leverage it to create tailored services according to customers’ preferences and/or economic limitations. Open Banking Market Development Since traditional banking services are made more convenient by TPPs via greater data access, customers can proactively manage their finances and shape the development of new financial offerings. This is particularly noticeable in the realm of Digital Payments, where retail merchants and customers transact through eCommerce, which has the greatest number of use cases for Open Banking. These includ