Skip to main content

The Incredible Shrinking U.S. Telecom Sector

Effects of the systematic consolidation within the traditional U.S. telecom and broadcast media sector are now very apparent as trade-show organizers continue their struggle to aggregate enough registered attendees to make their events seem worthwhile.

As an acknowledgment of this phenomenon, NXTcomm Executive Director Wayne Crawford released the following statement in an attempt to put a positive spin on the NXTcomm 2007 conference and exhibition final attendance audit.

"NXTcomm, a major event organized in less than five months and designed to serve as the one show that would unify the converged information, communications and entertainment technology industry, attracted 15,273 attendees to its debut at Chicago's McCormick Place on June 18-21. Some 500 NXTcomm exhibitors occupied more than 200,000 net square feet of exhibit space, and nearly 450 members of the press/analyst community reported on the show."

However, upon a closer examination of the registered "attendees" I learned that the total number of verified exhibitors, non-exhibiting sponsors and their support staff was greater than 6,200 people -- more than 40 percent of the overall attendance.

This would help to explain why event exhibitors are having difficulty rationalizing their return on investment. Clearly, many of these type of trade events are in a downward spiral, but unfortunately the telecom sector may be leading the pack.

The event has been renamed several times, and combined with other related events, in the hope of injecting new life into the consistently shrinking proceedings and associated attendance. The once prolific conference and exhibition was previously called SUPERCOMM, and then renamed to GLOBALCOMM.

In 2005, as an example, the original nearly twenty year-old SUPERCOMM trade-show had double the attendance of the 2007 combined telecom association event. Apparently, the NXTcomm organizers -- invigorated with a new dedicated marketing and sales team -- had hoped the aggregated members of the two legacy industry associations would help to draw more than twenty thousand attendees this year.

Meanwhile, reports of exhibitor frustration with dwindling attendance have surfaced repeatedly. The likely cause: as smaller upstart telecom service provider competitors were progressively forced out of the industry by the predatory practices of the larger consolidated players, there have been way too many equipment vendors chasing far too few network infrastructure investments.

NXTcomm comes to the Las Vegas Convention Center, June 16-19, 2008, and will co-locate with InfoComm -- in yet another attempt to combine multiple audiences, with the intent to boost attendance results. That said, even the most skillful gambler would likely wish the event organizers all the luck in the world.

For sure, the odds of success with this one metric are not in their favor, given this historical trend. Therefore, perhaps they should move beyond delivering mere attendees to exhibitors, and instead focus more on truly engaging participants -- who can imagine themselves actively contributing to the invention of an uncertain future.

In contrast, the typical executive keynote speakers of today leave the podium satisfied that everyone's vested interests are safe, for at least another year. I miss the provocative competitors like Bill McGowan, CEO of MCI, whose bravado would send shivers down the tender spines of those Bell system executives -- who were otherwise blissful in their perpetual status quo.

Popular posts from this blog

Industrial Cloud Computing Apps Gain Momentum

In the manufacturing industry, cloud computing can help leaders improve their production efficiency by providing them with real-time data about their operations. This has gained the attention of the C-suite. Total forecast Industrial Cloud platform revenue in manufacturing will surpass $300 billion by 2033 with a CAGR of 22.57 percent, driven by solution providers enhancing platform interoperability while expanding partner ecosystems for application development. ABI Research found the cloud computing manufacturing market will grow over the next decade due to the adoption of new architectural frameworks that enhance data extraction and interoperability for manufacturers looking to maximize utility from their data. Industrial Cloud Computing Market Development "Historically, manufacturers have built out their infrastructure to include expensive data housing in the form of on-premises servers. The large initial upfront cost of purchasing, setting up, and maintaining these servers is

AI Semiconductor Revenue will Reach $119.4B

The Chief Information Officer (CIO) and/or the Chief Technology Officer (CTO) will guide Generative AI initiatives within the large enterprise C-Suite. They may already have the technical expertise and experience to understand the capabilities and limitations of Gen AI. They also have the authority and budget to make the necessary investments in infrastructure and talent to support Gen AI initiatives. Enterprise AI infrastructure is proven to be expensive to build, operate and maintain. That's why public cloud service provider solutions are often used for new AI use cases. AI Semiconductor Market Development Semiconductors designed to execute Artificial Intelligence (AI) workloads will represent a $53.4 billion revenue opportunity for the global semiconductor industry in 2023, an increase of 20.9 percent from 2022, according to the latest worldwide market study by Gartner. "The developments in generative AI and the increasing use of a wide range AI-based applications in data c

Credit Scoring Service Spending will Reach $44B

Credit scoring is a method that lenders use to predict the probability a borrower or counter-party will default on loans, or incur additional charges for repayment -- also known as measuring credit worthiness. The method is a key tool in making credit affordable for individuals and businesses. It links credit products to risk potential, connecting borrowers to secondary capital markets and increasing the amount of funds available. This securing process establishes risk predictability dependent on a number of factors, determined by financial indicators and other publicly available information reported by the credit bureaus. Credit Score Market Development According to the latest worldwide market study by Juniper Research, they now forecast credit scoring services will grow by 67 percent to $44 billion by 2028. Juniper anticipates that emerging markets will experience the greatest growth -- projecting the African & Middle Eastern region to grow by 117 percent over the forecast period