Video: Larry Kramer interview on Digital Media Trends
The contact center industry stands at a pivotal moment. What began as simple call routing systems has evolved into sophisticated customer experience platforms that leverage artificial intelligence (AI), rich messaging capabilities, and omnichannel communications. The shift from traditional Contact Center-as-a-Service (CCaaS) to conversational messaging platforms represents more than just technological advancement; it's a fundamental reimagining of how businesses connect with their customers. Today's customers demand personalized interactions across their preferred channels, whether that's voice, SMS or emerging platforms like Rich Communication Services (RCS). They expect immediate responses, contextual understanding, and the ability to switch between channels without losing conversation history. Intelligent CCaaS Market Development The results tell a compelling story of market evolution and opportunity. According to the Juniper Research latest market study, the global CCa...