Skip to main content

Transmedia Newswire - Multiplatform Communications


Starting today, I'm evolving my Digital Lifescapes postings on a Saturday. First and foremost, my weekly summaries of research by eMarketer will now be posted on my Transmedia Newswire site.

Going forward, my weekend posts will be different than in the past -- I'll be sharing more about that editorial transition in an upcoming post.

The eMarketer study insights that I share will now be shorter, more frequent and include a link to the source webpage - here's an example from today. Moreover, that content will no longer appear on Digital Lifescapes.

Note, I'm the editor and publisher of the Transmedia Newswire.

If you subscribe to the Digital Lifescapes feed, then you may want to also subscribe to the Transmedia Newswire feed -- which now includes the eMarketer study summaries and noteworthy insights from numerous other sources.

Perhaps you're wondering, why change the GeoActive Group daily publishing schedule?

First, I've wanted to increase my focus on Internet-oriented market development related study findings, but have not been able to invest the time to produce more long-form posts. Second, I'm exploring Commercial Transmedia practices in the B2B Marketing realm that I've adapted from the Entertainment industry's multi-platform storytelling pioneers.

As you may recall, I've previously outlined my guidance on the transformation of marketing communications in the 21st century -- from a predictable monologue to an engaging dialogue.

The ongoing adoption of transmedia storytelling practices is the next phase of my own progressive journey to seek ways that improve the effectiveness of the content I will publish.

I welcome your comments or suggestions -- as I proceed along this path.

David H. Deans
Managing Editor and Publisher
GeoActive Group USA

Popular posts from this blog

Digital Transformation Spending Reaches $1.8 Trillion

Ongoing investment in business technology will remain on track, despite concerns about the global economic outlook which continues to evolve in 2022. Enterprise CIOs and CTOs are focused on operational profitability and digital business growth goals that are enabled by strategic IT initiatives. Global spending on the Digital Transformation (DX) of business practices, products, and organizations is forecast to reach $1.8 trillion in 2022 -- that's an increase of 17.6 percent over 2021, according to the latest market study by International Data Corporation (IDC). Many anticipated DX investments will sustain this pace of growth throughout the 2021-2025 forecast period, with a five-year compound annual growth rate (CAGR) of 16.6 percent. Digital Transformation Global Market Development "IDC expects to see aggressive DX technology investment growth in 2022 following a minor slowdown during the pandemic period," said Craig Simpson, senior research manager at IDC . "As orga

Why Cloud-Native is The Future of IT Spending

The leading organizations that create a digital transformation plan will gain the most from their use of public cloud computing. However, some CIO and CTO leaders still struggle with how to build a modern cloud migration strategy. The worldwide cloud computing Infrastructure as a Service (IaaS) market grew 41.4 percent in 2021, to a total of $90.9 billion -- that's up from $64.3 billion in 2020, according to the latest market study by Gartner. "The IaaS market continues to grow unabated as cloud-native becomes the primary architecture for modern workloads," said Sid Nag, vice president and analyst at Gartner . Cloud IaaS Market Development Cloud supports the scalability and composability that advanced technologies and applications require, while also enabling enterprise leaders to address emerging needs such as sovereignty, data integration, and enhanced customer experience. In 2021, the top five IaaS providers accounted for over 80 percent of the market. Amazon AWS conti

Private 5G Networks and Enterprise Wi-Fi Converge

The global enterprise wireless networking market is evolving. Driven by a desire to take advantage of the available 6 GHz communications spectrum, with greatly improved broadband throughput and latency rates, more organizations may choose to adopt Wi-Fi 6E technologies. According to the latest worldwide market study by ABI Research, shipments of Wi-Fi 6E access points and routers will rise from 1.5 million units in 2022 to 5.2 million units by 2024. Wireless spectrum expansion is just one facet of the commercial wireless network market transition, as the technology of Wi-Fi customer premise equipment will be upgraded once again with Wi-Fi 7 (IEEE 802.11be standard) devices. Enterprise Wireless Network Market Development "The adoption of Wi-Fi 7 access points will accelerate following the protocols standardization in 2024, and just two years later, most 6 GHz enabled access point shipments will be supporting Wi-Fi 7," said Andrew Spivey, industry analyst at ABI Research . Anot