Skip to main content

Transmedia Newswire - Multiplatform Communications


Starting today, I'm evolving my Digital Lifescapes postings on a Saturday. First and foremost, my weekly summaries of research by eMarketer will now be posted on my Transmedia Newswire site.

Going forward, my weekend posts will be different than in the past -- I'll be sharing more about that editorial transition in an upcoming post.

The eMarketer study insights that I share will now be shorter, more frequent and include a link to the source webpage - here's an example from today. Moreover, that content will no longer appear on Digital Lifescapes.

Note, I'm the editor and publisher of the Transmedia Newswire.

If you subscribe to the Digital Lifescapes feed, then you may want to also subscribe to the Transmedia Newswire feed -- which now includes the eMarketer study summaries and noteworthy insights from numerous other sources.

Perhaps you're wondering, why change the GeoActive Group daily publishing schedule?

First, I've wanted to increase my focus on Internet-oriented market development related study findings, but have not been able to invest the time to produce more long-form posts. Second, I'm exploring Commercial Transmedia practices in the B2B Marketing realm that I've adapted from the Entertainment industry's multi-platform storytelling pioneers.

As you may recall, I've previously outlined my guidance on the transformation of marketing communications in the 21st century -- from a predictable monologue to an engaging dialogue.

The ongoing adoption of transmedia storytelling practices is the next phase of my own progressive journey to seek ways that improve the effectiveness of the content I will publish.

I welcome your comments or suggestions -- as I proceed along this path.

David H. Deans
Managing Editor and Publisher
GeoActive Group USA

Popular posts from this blog

Global Rise of Domestic Payment Ecosystems

Alternative Payment Methods (APMs) – comprising digital wallets, instant payments, and QR payment systems – are experiencing explosive growth that's reshaping the global financial services marketplace. According to the latest worldwide market study by ABI Research , the combined global transaction value for APMs is projected to reach $142 trillion by 2030. What's particularly fascinating is the underlying driver behind this trend: a growing desire for financial sovereignty, with nations developing domestic payment ecosystems rather than remaining dependent on international financial networks. Payment Ecosystem Market Development In 2024, approximately 45 percent of the global population used digital wallets – a remarkable adoption rate for a technology that barely existed a decade ago. China leads this transition, with 95 percent of its population using WeChat's payment functionality. WeChat exemplifies the "super app" phenomenon, where payment capabilities are in...