According the latest global market study by International Data Corporation (IDC), total smartphone shipments are expected to grow by 10.4 percent in 2015 to reach 1.44 billion units. This new forecast is lower than IDC's previous smartphone forecast of 11.3 percent year-over-year growth in 2015. Smartphone shipments within China will now join North America and Western Europe in a more mature growth pattern. However, the ongoing fall of average selling prices (ASPs) will fuel steady growth through the end of the forecast period, with global shipments forecast to reach 1.9 billion units in 2019. As the largest market for smartphones -- China consumed 32.3 percent of all new smartphone shipments in 2014 -- its importance is still significant, even if its growth has begun to slow. Shipments are forecast to grow just 1.2 percent year-over-year in 2015, which is down from 19.7 percent in 2014. China will remain the largest market for smartphone volumes throughout the forecast perio...
TMT Market Research Summaries and Analysis