The retail and financial services sectors will continue to innovate via mobile communications. Security is a high-priority in a trust-based economy. Two-factor authentication is based around 1) something the user has (i.e. a bank card); and 2) something the user knows (i.e. a PIN number or password). If a customer needs to log in to their bank account or needs to purchase physical goods online, they may be asked to enter the registered log-in ID and PIN along with a unique 'one time password' that is either sent to the customer via SMS, or generated by a mobile app already installed on the device. Mobile Biometrics Market Development Where smartphones are used as access tools, the Bring Your Own Token (BYOT) variant of authentication can be employed, combining a personal log-in (user name and password) together with a passcode, which is sent to the end user in a software app, email or SMS. According to the latest market study by Juniper Research, G&D (Giesecke &...
TMT Market Research Summaries and Analysis