Digital Lifescapes

Across the globe, digital business transformation has a new catalyst for substantive advancements. Generative AI (GenAI) is about to transform many industries around the world. According to the latest market study by International Data Corporation (IDC), spending on GenAI in the Asia-Pacific region will reach a compound annual growth rate (CAGR) of 95.4 percent between 2022 and 2027. "China is projected to maintain its position as the dominant market for GenAI, while Japan and India are set to become the most rapidly expanding markets in the forthcoming years," said Deepika Giri, head of research, IDC APJ . Asia-Pacific  Generative AI Market Development The IDC market study clearly shows the burgeoning Generative AI landscape in the Asia-Pacific region. Here are some of the most significant insights. Surging GenAI Spending: The study predicts a growth trajectory for GenAI spending in the region. By 2027, expenditures are expected to reach $26 billion, reflecting the widespre...

The Internet of Things (IoT) is transforming industries by enabling vast networks of devices to collect and share data. This data empowers businesses to optimize operations, gain deeper insights into customers, plus develop new products and services. However, a significant hurdle to IoT adoption lies in the limitations of terrestrial networks. Cellular and Wi-Fi connectivity often falter in remote locations, hindering the potential of IoT in these areas. This is where satellite IoT steps in, offering a compelling solution for connecting devices in geographically isolated or underserved regions. Satellite IoT Market Development According to the latest worldwide market study by ABI Research, the Satellite IoT market is expected to reach a value of $4 billion by 2030. This forecast growth surge is driven by: Reduced Launch Costs: The space industry is witnessing a dramatic decrease in launch costs due to advancements in reusable rockets and launcher technologies. This makes it more cost-e...

The field of enterprise software development has long been driven by human ingenuity. Programmers have meticulously crafted lines of code, bringing complex apps and systems to life. However, a new era is dawning, one where Artificial Intelligence (AI) is poised to fundamentally change the way software is created, tested, and deployed. According to the latest market study by Gartner, a significant shift is on the horizon. By 2028, 75 percent of enterprise software engineers will be utilizing AI-powered code assistants. This statistic paints a clear picture: AI is not here to replace software programmers, but rather to augment their capabilities and usher in a new era of collaborative co-creation. AI Code Assistant Market Development The rise of AI code assistants can be attributed to several factors. Firstly, the ever-increasing complexity of software demands new tools to streamline development. Modern applications are intricate networks of code, often built upon a foundation of existin...

The subscription business model has been one of the big success stories of the Internet era. From Netflix to Microsoft 365, more and more companies are moving towards recurring revenue streams by having customers pay for access rather than product ownership. The subscription economy cuts across many industries -- such as streaming services, software, media, consumer products, and even transportation with the rise of mobility-as-a-service. A new market study by Juniper Research highlights the central challenge facing subscription businesses -- reducing customer churn to build a loyal subscriber installed base. Subscription Model Market Development The Juniper market study provides an in-depth analysis of the subscription business model market landscape and associated customer retention strategies. A key finding is that impending government regulations will make it easier for customers to cancel subscriptions, likely leading to increased voluntary churn rates. The study report cites the...

Enterprise marketing faces a critical turning point in 2024, mirroring the shift from traditional outsourced media buying to digital marketing practitioners. A rapidly changing landscape of technological advancements demands a similar leap forward. Just as digital disrupted legacy media strategies, these trends render current enterprise marketing methods inadequate. Embracing a data-driven, agile, and purpose-driven approach isn't a suggestion, it's the imperative for survival and success in today's dynamic market. Applying generative artificial intelligence ( GenAI ) to a range of enterprise marketing tasks will result in a significant productivity increase by 2029, according to the latest worldwide market study by International Data Corporation (IDC). Marketing GenAI Apps Market Development "In the next five years, GenAI will advance to the point where it will handle more than 40% of the work of specific marketing roles," said Gerry Murray, research director at ...

In a world increasingly reliant on digital connectivity, the fixed wireless communications market has emerged as a crucial player in enhancing access to high-speed, reliable internet across both densely populated and remote regions. As the global demand for comprehensive connectivity continues to grow, the performance and efficiency of fixed wireless access (FWA) technology have become central to bridging the way we live, work, and communicate online. Fixed Wireless Market Development According to the latest market study by ABI Research , the worldwide FWA subscription base is poised for strong growth, with a forecasted 14 percent compound annual growth rate (CAGR) from 2023 to 2029, reaching almost 265 million subscribers by the end of the decade. This trajectory underscores the growing importance of FWA in the telecommunications landscape, as service providers and technology innovators alike strive to deliver connectivity solutions that cater to the evolving needs of both enterprise ...

The rapid evolution of the enterprise software landscape is amazing. One of the most significant trends I've observed is the surging demand for Application Programming Interfaces (APIs) driven by the rise of Artificial Intelligence (AI) and Large Language Models (LLMs). According to the latest market study by Gartner, more than 30 percent of the increase in API demand will come from AI and LLM-powered tools by 2026. This illustrates the transformative impact these technologies are poised to have on leaders who innovate. The Gartner study paints a clear picture of the forces at play. Technology Service Providers (TSPs) are leading the charge in adopting Generative AI (GenAI), with 83 percent of the 459 TSPs surveyed reporting that they have already deployed or are piloting these capabilities within their organizations. GenAI API Market Development As TSPs help large enterprise customers integrate GenAI into their offerings, the demand for APIs to power these AI-enabled solutions wi...

The global telecommunications market is forecast to reach $900 billion in operator-billed revenue in 2024, according to the latest worldwide market study by Juniper Research. This represents a pivotal juncture for telecom operators as they navigate emerging technologies' challenges and opportunities.  While telecom operators have invested heavily in deploying 5G networks, the study highlights their struggle to effectively monetize widespread 5G adoption among wireless network service subscribers. A key issue has been the inability to command a significant price premium over 4G services, despite the superior performance and capabilities of 5G. This challenge underscores the need for operators to explore new revenue streams beyond traditional mobile services. Telecom Services Market Development As Juniper analysts indicate, a promising avenue for revenue growth lies in the enterprise Internet of Things (IoT) market. With the IoT connectivity revenue market forecasted to expand from $...

The European Artificial Intelligence (AI) and Generative AI (GenAI) market will reach $47.6 billion in 2024 and record a compound annual growth rate (CAGR) of 33.7 percent over the 2022-2027 forecast period. Europe represents around one-fifth of the global AI market according to the latest worldwide market study by International Data Corporation (IDC). While the share of GenAI reached only 9.6 percent of the total European AI market in 2023, it is increasing rapidly. Investment in GenAI will grow more than three times as fast as spending on the rest of the artificial intelligence market. As a result, GenAI will be more than a quarter of the European AI market in 2027. European AI Market Development Software will be the largest technology segment in 2024, with a market value higher than hardware and services combined. Furthermore, software is expected to have the fastest growth during 2022-2027, driven by demand for AI applications and platforms. The share of hardware technologies will...