There's a key segment of the global online population that has an insatiable appetite for digital media -- they influence others: whether it be text, audio, video or gaming consumption. They are the recognized digital content taste-makers at the center of their social circle. They're often the first to adopt new digital gadgets. Digital Omnivores -- those people who own media tablets, smartphones and notebook PCs -- continue to grow, driven by increased device adoption. According to the latest market study by Deloitte, 37 percent of U.S. consumers are now considered to fit the profile -- that's a 42 percent growth over the previous year. This growth is primarily driven by continued tablet adoption (33 percent increase) and, to a lesser extent, smartphone ownership (18 percent increase). Moreover, women, who made up 35 percent of digital omnivores two years ago, now account for 45 percent of this group. The Deloitte market study compares and contrasts generational pre
TMT Market Research Summaries and Analysis