As the mobile service provider's traditional sources of communications revenues decrease, the move towards 4G LTE enables new potential streams of revenues -- including in-store retail applications, big data analytics, customer experience management (CEM) and personalized advertising. Location-based technologies are at the center of these market developments. According to their latest global market study, ABI Research has considered the applications, industry verticals and technologies that will drive new location-based revenue growth for mobile carriers worldwide. "Location for carriers is no longer about navigation applications. Location will become an essential tool in network optimization and CEM, as we move to LTE, HetNets, and personalized subscriber packages," said Patrick Connolly, senior analyst at ABI Research . While these advances gives a clear return on investment, ABI says that there is also significant upside on new areas -- such as retail/indoor ...
TMT Market Research Summaries and Analysis