American online retail sales -- including digital downloads and event tickets but excluding travel -- will rise 15.4 percent to $224.2 billion this year, according to the latest market assessment by eMarketer . Fast-growing categories like apparel and accessories will help boost online retail sales figures, but underlying the trend is a deeper shift in the mindset of many consumers -- which has apparently transformed them into what eMarketer calls omni-channel shoppers. “In the past, cross-channel shopping amounted to using a retailer’s different channels one at a time for separate transactions,” said Jeffrey Grau, eMarketer principal analyst. “But today, consumers are moving between a retailer’s channels -- websites, stores, mobile devices, social media -- in a fluid way.” A February 2012 survey by price comparison service PriceGrabber found most U.S. online consumer shoppers plan to combine their online, brick-and-mortar and mobile retail channel purchase experiences this y...
TMT Market Research Summaries and Analysis