The latest market study from Screen Digest focuses on the prospects for a project Canvas-type venture in the UK. Screen Digest believes that a hybrid open IPTV platform -- such as that proposed by the BBC and its partners -- will attain some degree of consumer adoption. Dan Cryan, Senior Analyst at Screen Digest says "The BBC track record of building markets with Freeview and the iPlayer has been a well-documented success. There is every reason to think that if a Canvas-type proposition is approved, with the full promotional impetus of the BBC behind it, it will reach at least 3.5 million homes by 2014." Given recent events at the BBC Board of Governors, however, "if" Canvas is deemed within the public interest apparently remains very much an undecided issue. Such a platform is both a threat and an opportunity to pay-TV operators. On the one hand giving them wider distribution potential for their content, and on the other hand giving content owners a potential rout
TMT Market Research Summaries and Analysis