Has the increasingly powerful and multifaceted box-of-tricks that's connected to your television set already won the online "media center" race? Consider the following, then you decide. In the current video game console cycle, each of the three devices -- Microsoft's Xbox 360, Sony's Playstation 3, and Nintendo's Wii -- is inherently capable of connecting to the Internet, and each has built-in storage for downloaded multimedia content. In addition to primary traditional hardware and software sales, connected consoles now support three incremental growth business models: premium subscription fees, paid downloadable content (DLC), and a fledgling advertising market. The revenue derived from online consoles is separate from online PC game revenue and from the traditional retail-driven videogame hardware and software revenue. "Gamers' use of connected consoles is expanding the business opportunities and cash flow for this console cycle," according t...
TMT Market Research and Analysis