Terkel wrote: "Work is about a daily search for meaning as well as daily bread; for recognition as well as cash; for astonishment rather than torpor; in short for a sort of life, rather than a Monday-to-Friday sort of dying." -- "Brands need to be sympathetic to the emerging trend of downshifting and demands for a more sympathetic work-life balance. Expectations are changing, making it increasingly tough for employers and brand owners alike. Which brands get it and why?"
TMT Market Research Summaries and Analysis