WSJ reports that in the fall of 1994, before most people had even heard of the Internet, Time Inc. took a bold step: It put much of its premium print content online for free, launching Pathfinder, a Web-based trove of its magazines, including Time, People and Money. The move appeared to position the company to seize an early lead in the fledgling medium. Time Inc. had vast news-gathering resources and huge archives of text and photos, and Gerald Levin, the cerebral CEO of its corporate parent, Time Warner Inc., was a zealous advocate of the opportunities of the digital age. But instead of staking out new territory, Pathfinder fell off the map, plagued by strategic missteps and internal wrangling. Now, Time Inc. is in the midst of another major effort to turn itself into a leading Web player. And this time, there is evidence that the publisher's management is willing to fundamentally alter the way the magazines are run to make the Web push work. In recent months, Time management has
TMT Market Research Summaries and Analysis